Shopify Profit Margin Calculator
Enter your retail price and real costs to see what you actually keep from each Shopify sale. Payment rates below are editable US defaults for Shopify Payments. Adjust them to match your processor, country, or plan. Monthly subscription costs are excluded from the per-order math but you can model them via fixed overhead or the platform fee field.
Instant calculations · Editable fee assumptions · Export-ready results
Inputs
Values update results instantly. Adjust fee assumptions to match your seller dashboard.
Pricing
Retail selling price of the product.
Units per order
Your costs
Cost to source or manufacture the product.
What you pay for shipping per item.
Boxes, mailers, inserts per order.
Payment processing
Shopify Payments processing rate. 2.9% + $0.30 is the standard US rate.
Fixed processing fee per transaction.
Additional fees
Additional sales channel or app fees as a percent of revenue.
Results
Live estimates based on your inputs and editable fee assumptions.
Order revenue
$39.99
Retail price times quantity.
Total processing & channel fees
$1.46
Payment processing plus additional channel fees.
Your product & fulfillment costs
$21.49
COGS, shipping, and packaging.
Net profit
$17.04
Revenue minus fees and costs.
Profit margin
Excellent42.6%
Net profit as a percentage of revenue.
Break-even price
$22.44
Lowest retail price that covers all modeled costs and fees.
Markup on cost
166.6%
How much you mark up over product cost.
What this means
Healthy result: 42.6% margin with about 17.04 net profit per order. Break-even price is near 22.44, so you have room for promos or small cost increases.
Where each sale dollar goes
Interactive breakdown of fees, costs, and remaining profit.
Distribution
- Payment fees$1.463.7%
- Product & fulfillment$21.4953.7%
- Net profit$17.0442.6%
Total $39.99 · 3 segments · interactive
Line-item breakdown
Dollar amounts, share of revenue, and visual proportion.
- Order revenue
- $39.99
- Payment processing fees
- $1.46
- Channel / app fees
- $0.00
- Total fees
- $1.46
- Product & fulfillment
- $21.49
- Net profit
- $17.04
- Profit margin
- 42.6%
- Break-even price
- $22.44
- Markup on cost
- 166.6%
Assumptions used
- • Processing rate 2.90% + 0.30 fixed per order
- • Additional channel fees 0.00%
- • Product cost 15.00 × 1
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Profit intelligence
Profit Health Score
A quick read on margin strength, fee efficiency, shipping control, and pricing safety.
AI Business Insights
NewPersonalized recommendations generated from your live calculation. No generic advice — every insight uses your actual numbers.
Excellent margin — premium positioning is working
With 42.6% margin and $17.04 profit per order, this product is priced well above costs. You have strong headroom to offer bundle discounts, absorb seasonal shipping surcharges, or invest in better packaging without eroding profit.
Very efficient fee structure
Only 3.7% of revenue goes to platform fees. This is better than most sellers achieve and means your pricing power goes straight to profit.
Insights update instantly as you edit inputs. They are estimates based on your assumptions, not financial advice.
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Shopify Profit Margin Calculator
Generated 7/29/2026, 2:51:41 AM · Currency USD
Inputs
- Retail selling price: 39.99
- Units per order: 1
- Product cost (COGS): 15
- Shipping cost per order: 4.99
- Packaging cost per order: 1.5
- Processing rate (%): 2.9
- Fixed processing fee: 0.3
- Additional channel / app fees (%): 0
Results
- Order revenue: $39.99
- Payment processing fees: $1.46
- Channel / app fees: $0.00
- Total fees: $1.46
- Product & fulfillment: $21.49
- Net profit: $17.04
- Profit margin: 42.6%
- Break-even price: $22.44
- Markup on cost: 166.6%
Interpretation
Healthy result: 42.6% margin with about 17.04 net profit per order. Break-even price is near 22.44, so you have room for promos or small cost increases.
How it works
Methodology & formulas
This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.
Calculation steps
- 1Order revenue is calculated as retail selling price multiplied by quantity.
- 2Payment fee is calculated as revenue times processing percent plus the fixed per-transaction fee.
- 3Platform or channel fee is calculated as revenue times the additional fee percent when provided.
- 4Total fees combine payment fees and platform fees.
- 5Your costs combine product cost times quantity plus shipping and packaging.
- 6Net profit equals revenue minus total fees minus your costs.
- 7Profit margin equals net profit divided by revenue.
- 8Break-even price solves for the retail price that makes net profit zero while holding quantity, costs, and fee rates constant.
Formulas
- Revenue = salePrice × quantity
- Payment fee = (revenue × transactionFee%) + transactionFeeFixed
- Platform fee = revenue × platformFee%
- Total fees = payment fee + platform fee
- Your costs = (productCost × quantity) + shippingCost + packagingCost
- Net profit = revenue − totalFees − yourCosts
- Profit margin = netProfit ÷ revenue × 100
- Markup % = (salePrice − productCost) ÷ productCost × 100
Important assumptions
- Shopify Payments US default of 2.9% + $0.30 is used as an editable starting point. Rates vary by country, plan, and processor.
- This calculation excludes the monthly Shopify subscription fee. Spread it across orders via fixed overhead if you want it included.
- Shipping charged to the customer is not modeled separately. Revenue is based on product price only. If you charge shipping, add it to selling price or model it as negative cost.
- Taxes, refunds, chargebacks, and currency conversion are not included.
- Platform fee percent is optional and defaults to 0% for a clean Shopify Payments-only estimate.
- Always verify live rates in Shopify and your payment processor before final pricing.
Worked example
Shopify t-shirt shop
You sell a printed tee for $39.99, one per order. Product costs $15, shipping you pay is $4.99, packaging is $1.50. Shopify Payments is 2.9% + $0.30, no extra channel fees.
FAQ
Common questions
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