Shopify Pricing Calculator
Set how much you want to keep per order, then let this calculator reveal the listing price that hits it. It accounts for Shopify Payments percentage plus fixed fee and any extra app or channel percent, so you price with real payment math instead of guessing.
Instant calculations · Editable fee assumptions · Export-ready results
Inputs
Values update results instantly. Adjust fee assumptions to match your seller dashboard.
Target
How much you want to keep after costs and fees.
Your costs
Cost to make or source the product.
What you pay to ship.
Box, mailer, inserts.
Fee assumptions
Shopify Payments percent, e.g. 2.9%.
Fixed processing fee.
Optional extra fee percent.
Results
Live estimates based on your inputs and editable fee assumptions.
Product + fulfillment
$21.49
Costs before payment fees.
Fixed fee
$0.30
Per-order fixed processing fee.
Target profit
$15.00
Your desired keep per order.
Recommended price
$37.89
Price that hits target profit.
Margin at that price
39.6%
Profit as percent of recommended price.
Markup
152.6%
Markup over product cost.
Fees at recommended price
$1.40
Fees you will pay at that price.
What this means
To keep $15.00 after $21.49 costs and 2.9% + $0.30 fees, list at $37.89. That is 39.6% margin with $1.40 fees at that price.
What builds the recommended price
Interactive breakdown of fees, costs, and remaining profit.
Distribution
- Product + fulfillment$21.4956.7%
- Fees at price$1.403.7%
- Target profit$15.0039.6%
Total $37.89 · 3 segments · interactive
Line-item breakdown
Dollar amounts, share of revenue, and visual proportion.
- Product + fulfillment
- $21.49
- Fixed fee
- $0.30
- Target profit
- $15.00
- Recommended price
- $37.89
- Fees at recommended
- $1.40
- Net profit at that price
- $15.00
- Margin
- 39.6%
- Markup
- 152.6%
Assumptions used
- • Costs $21.49 + target $15.00 + fixed $0.30
- • Fee rate 2.90%
- • Recommended $37.89 = (costs+fixed+target)/(1-fee%)
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Shopify Pricing Calculator
Generated 7/29/2026, 2:49:29 AM · Currency USD
Inputs
- Target profit per order: 15
- Product cost (COGS): 15
- Shipping cost: 4.99
- Packaging cost: 1.5
- Transaction %: 2.9
- Fixed fee per order: 0.3
- App / channel fees %: 0
Results
- Product + fulfillment: $21.49
- Fixed fee: $0.30
- Target profit: $15.00
- Recommended price: $37.89
- Fees at recommended: $1.40
- Net profit at that price: $15.00
- Margin: 39.6%
- Markup: 152.6%
Interpretation
To keep $15.00 after $21.49 costs and 2.9% + $0.30 fees, list at $37.89. That is 39.6% margin with $1.40 fees at that price.
How it works
Methodology & formulas
This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.
Calculation steps
- 1Total physical costs = productCost + shippingCost + packagingCost.
- 2Total effective fee percent = shopifyTransactionPercent + additionalFeesPercent.
- 3Total fixed fee = shopifyTransactionFixed.
- 4Recommended price = (totalCosts + fixedFee + targetProfit) / (1 - feePercent/100).
- 5Fee at recommended price = recommendedPrice × feePercent + fixedFee.
- 6Net profit at recommended = recommendedPrice − totalCosts − feeAtRecommended.
- 7Effective margin = net profit / recommended price × 100.
Formulas
- TotalCosts = product + shipping + packaging
- Fee% = txn% + additional%
- Recommended = (TotalCosts + fixed + targetProfit) / (1 − Fee%)
- FeesAtPrice = Recommended × Fee% + fixed
- NetProfit = Recommended − TotalCosts − FeesAtPrice
- Margin = NetProfit / Recommended × 100
Important assumptions
- Recommended price solves: price = (costs + fixedFee + targetProfit) / (1 - feePercent).
- Total effective percent fee = transactionPercent + additionalFeesPercent.
- Shipping charged to buyer is not modeled separately; recommended price is product price.
- If combined percent fees approach 100%, recommended price goes to infinity — calculator caps validation below 100%.
- Taxes, refunds, discounts, and subscription amortization are not included.
Worked example
Want $15 per order
Target $15 profit, $15 product, $4.99 shipping, $1.50 packaging, 2.9% + $0.30, no extra fees.
FAQ
Common questions
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