What to Charge on Shopify: Pricing Calculator
Use this before publishing or repricing a Shopify product when you know the profit you need to keep. Enter product, shipping, packaging, payment, and app or channel costs, then calculate the price that covers them and your target profit. Use Shopify Profit Calculator to test an existing price.
Best for
Make the next pricing or planning decision with context
Use this before publishing or repricing a Shopify product when you know the profit you need to keep. Enter product, shipping, packaging, payment, and app or channel costs to solve for a price that covers the stack and target profit.
Instant calculations · Editable fee assumptions · Export-ready results
Inputs
Values update results instantly. Adjust fee assumptions to match your seller dashboard.
Your figures are saved in this browser on this device.
Target
How much you want to keep after costs and fees.
Your costs
Cost to make or source the product.
What you pay to ship.
Box, mailer, inserts.
Fee assumptions
Shopify Payments percent, e.g. 2.9%.
Fixed processing fee.
Optional extra fee percent.
Results
Live estimates based on your inputs and editable fee assumptions.
Product + fulfillment
$21.49
Costs before payment fees.
Fixed fee
$0.30
Per-order fixed processing fee.
Target profit
$15.00
Your desired keep per order.
Recommended price
$37.89
Price that hits target profit.
Margin at that price
39.6%
Profit as percent of recommended price.
Markup
152.6%
Markup over product cost.
Fees at recommended price
$1.40
Fees you will pay at that price.
What this means
To keep $15.00 after $21.49 costs and 2.9% + $0.30 fees, list at $37.89. That is 39.6% margin with $1.40 fees at that price.
What builds the recommended price
Interactive breakdown of fees, costs, and remaining profit.
Distribution
- Product + fulfillment$21.4956.7%
- Fees at price$1.403.7%
- Target profit$15.0039.6%
Total $37.89 · 3 segments · interactive
Line-item breakdown
Dollar amounts, share of revenue, and visual proportion.
- Product + fulfillment
- $21.49
- Fixed fee
- $0.30
- Target profit
- $15.00
- Recommended price
- $37.89
- Fees at recommended
- $1.40
- Net profit at that price
- $15.00
- Margin
- 39.6%
- Markup
- 152.6%
Assumptions used
- • Costs $21.49 + target $15.00 + fixed $0.30
- • Fee rate 2.90%
- • Recommended $37.89 = (costs+fixed+target)/(1-fee%)
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Explore ShopifyShopify Pricing Calculator
Generated 9/9/2026, 5:51:28 PM · Currency USD
Inputs
- Target profit per order: 15
- Product cost (COGS): 15
- Shipping cost: 4.99
- Packaging cost: 1.5
- Transaction %: 2.9
- Fixed fee per order: 0.3
- App / channel fees %: 0
Results
- Product + fulfillment: $21.49
- Fixed fee: $0.30
- Target profit: $15.00
- Recommended price: $37.89
- Fees at recommended: $1.40
- Net profit at that price: $15.00
- Margin: 39.6%
- Markup: 152.6%
Interpretation
To keep $15.00 after $21.49 costs and 2.9% + $0.30 fees, list at $37.89. That is 39.6% margin with $1.40 fees at that price.
How it works
How the Shopify Pricing Calculator works
This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.
Calculation steps
- 1Total physical costs = productCost + shippingCost + packagingCost.
- 2Total effective fee percent = shopifyTransactionPercent + additionalFeesPercent.
- 3Total fixed fee = shopifyTransactionFixed.
- 4Recommended price = (totalCosts + fixedFee + targetProfit) / (1 - feePercent/100).
- 5Fee at recommended price = recommendedPrice × feePercent + fixedFee.
- 6Net profit at recommended = recommendedPrice − totalCosts − feeAtRecommended.
- 7Effective margin = net profit / recommended price × 100.
Formulas
- TotalCosts = product + shipping + packaging
- Fee% = txn% + additional%
- Recommended = (TotalCosts + fixed + targetProfit) / (1 − Fee%)
- FeesAtPrice = Recommended × Fee% + fixed
- NetProfit = Recommended − TotalCosts − FeesAtPrice
- Margin = NetProfit / Recommended × 100
Important assumptions
- Recommended price solves: price = (costs + fixedFee + targetProfit) / (1 - feePercent).
- Total effective percent fee = transactionPercent + additionalFeesPercent.
- Shipping charged to buyer is not modeled separately; recommended price is product price.
- If combined percent fees approach 100%, recommended price goes to infinity — calculator caps validation below 100%.
- Taxes, refunds, discounts, and subscription amortization are not included.
Sources & review
Know what this estimate is built on
Use these official references to locate the policy, plan, or help details behind the editable inputs.
Use the current terms
These official references are starting points for published policies, pricing, or help. They do not validate every default in this calculator. Rates, plans, eligibility, regions, and account terms can change, so compare the editable fields with your account before relying on the result.
Defaults are editable estimates. Match them to your current account, provider statement, official authority, lender, or adviser before making a pricing or investment decision.
Calculator model reviewed: August 9, 2026. This date covers the page and calculator guidance, not a guarantee that every live platform rate or term was re-audited on that date.
Worked example
Worked example for Shopify Pricing: Want $15 per order
Target $15 profit, $15 product, $4.99 shipping, $1.50 packaging, 2.9% + $0.30, no extra fees.
FAQ
Shopify Pricing Calculator FAQs
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