Shopify Revenue Calculator
Shopify revenue is not just average order value times orders. Discounts, refunds, transaction fees, and monthly apps eat into top line before you see net. Enter your AOV, monthly order volume, discount and refund rates, subscription cost, app costs, and transaction fee percent to see gross revenue, deductions, net revenue, total Shopify costs, and what you actually keep for the month and year.
Instant calculations · Editable fee assumptions · Export-ready results
Inputs
Values update results instantly. Adjust fee assumptions to match your seller dashboard.
Sales
Average amount customer pays per order before discounts.
Number of orders you expect per month.
Deductions
Average discount given across all orders.
Percent of discounted revenue lost to refunds and chargebacks.
Shopify fees
Shopify Payments or processor percent fee.
Monthly Shopify plan cost.
Total monthly cost of Shopify apps.
Results
Live estimates based on your inputs and editable fee assumptions.
Gross monthly revenue
$13,000.00
AOV × monthly orders before deductions.
Discounts given
$1,300.00
Total value of discounts.
Refunds lost
$351.00
Revenue lost to refunds.
Net revenue after discounts & refunds
$11,349.00
Revenue after discounts and refunds.
Transaction fees
$329.12
Processing fees on net revenue.
Total Shopify monthly costs
$443.12
Fees + subscription + apps.
Net after Shopify costs
$10,905.88
Net revenue minus all Shopify costs.
Annualized net revenue
$136,188.00
Net revenue × 12 months.
Annualized profit after costs
$130,870.55
Annual net after Shopify costs.
Net per order
$56.75
Net revenue divided by orders.
What this means
Gross $13000.00 becomes net $11349.00 after $1300.00 discounts and $351.00 refunds. After $329.12 fees + $39 plan + $75 apps = $443.12 Shopify costs, you keep $10905.88 monthly, $130870.55 annualized. $56.74 net per order.
Revenue flow for the month
Interactive breakdown of fees, costs, and remaining profit.
Distribution
- Discounts$1,300.0010.0%
- Refunds$351.002.7%
- Transaction fees$329.122.5%
- Plan + apps$114.000.9%
- Net after costs$10,905.8883.9%
Total $13,000.00 · 5 segments · interactive
Line-item breakdown
Dollar amounts, share of revenue, and visual proportion.
- Gross monthly revenue
- $13,000.00
- Discounts
- $1,300.00
- Discounted revenue
- $11,700.00
- Refunds
- $351.00
- Net revenue
- $11,349.00
- Transaction fees
- $329.12
- Shopify subscription
- $39.00
- App costs
- $75.00
- Total Shopify costs
- $443.12
- Net after costs
- $10,905.88
- Annualized net revenue
- $136,188.00
- Annualized profit
- $130,870.55
- Net per order
- $56.75
Assumptions used
- • Gross 65.00 × 200 = 13000.00
- • Discounts 10.0% = 1300.00
- • Refunds 3.0% of discounted = 351.00
- • Txn fees 2.9% of net = 329.12
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Shopify Revenue Calculator
Generated 7/30/2026, 5:45:43 AM · Currency USD
Inputs
- Average order value: 65
- Monthly orders: 200
- Average discount %: 10
- Refund rate %: 3
- Transaction fee %: 2.9
- Shopify subscription cost: 39
- Monthly app costs: 75
Results
- Gross monthly revenue: $13,000.00
- Discounts: $1,300.00
- Discounted revenue: $11,700.00
- Refunds: $351.00
- Net revenue: $11,349.00
- Transaction fees: $329.12
- Shopify subscription: $39.00
- App costs: $75.00
- Total Shopify costs: $443.12
- Net after costs: $10,905.88
- Annualized net revenue: $136,188.00
- Annualized profit: $130,870.55
- Net per order: $56.75
Interpretation
Gross $13000.00 becomes net $11349.00 after $1300.00 discounts and $351.00 refunds. After $329.12 fees + $39 plan + $75 apps = $443.12 Shopify costs, you keep $10905.88 monthly, $130870.55 annualized. $56.74 net per order.
How it works
Methodology & formulas
This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.
Calculation steps
- 1Calculate gross monthly revenue from AOV times orders.
- 2Calculate discounts as gross times discount percent.
- 3Calculate discounted revenue as gross minus discounts.
- 4Calculate refunds as discounted revenue times refund rate.
- 5Calculate net revenue as discounted revenue minus refunds.
- 6Calculate transaction fees as net revenue times fee percent.
- 7Sum subscription and app costs with transaction fees for total Shopify costs.
- 8Net profit = net revenue minus total Shopify costs.
Formulas
- Gross = AOV × monthlyOrders
- Discounts = gross × discount%
- Discounted = gross − discounts
- Refunds = discounted × refund%
- Net revenue = discounted − refunds
- Transaction fees = net revenue × fee%
- Total Shopify costs = transactionFees + subscription + apps
- Net profit = net revenue − totalShopifyCosts
- Annualized = monthly × 12
Important assumptions
- Gross revenue = average order value × monthly orders.
- Discounts = gross revenue × discount percent.
- Discounted revenue = gross minus discounts.
- Refunds = discounted revenue × refund rate.
- Net revenue = discounted revenue minus refunds.
- Transaction fees = net revenue × transaction fee percent.
- Total Shopify costs = transaction fees + subscription + app costs.
- Annualized figures multiply monthly by 12.
Worked example
Store doing 200 orders at $65 AOV
AOV $65, 200 orders, 10% average discount, 3% refunds, 2.9% transaction fee, $39 Shopify plan, $75 apps.
FAQ
Common questions
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