Shopify Margin Calculator
Shopify profit depends on more than price minus product cost. This margin calculator spreads your monthly subscription across orders, applies Shopify Payments processing, and separates gross profit from true net profit so you can price with confidence and spot where margin leaks.
Instant calculations · Editable fee assumptions · Export-ready results
Inputs
Values update results instantly. Adjust fee assumptions to match your seller dashboard.
Pricing
Price customer pays before tax.
Units included in this order.
Your costs
Cost to source or make one unit.
What you pay carrier to fulfill.
Mailers, boxes, inserts, tape.
Fees
Shopify Payments rate, often 2.9% in US.
Fixed Shopify Payments fee, often $0.30.
Optional extra app or channel fee percent.
Overhead
Your Shopify subscription billed monthly.
Used to spread subscription cost per order.
Results
Live estimates based on your inputs and editable fee assumptions.
Order revenue
$39.99
Sale price times quantity.
Product costs
$15.00
COGS for this order.
Shipping + packaging
$6.49
Fulfillment cost.
Payment fees
$1.46
Processing and channel fees.
Plan cost per order
$0.39
Monthly plan divided by orders.
Gross profit
$24.99
Revenue minus product cost only.
Gross margin
62.5%
Gross profit as percent of revenue.
Net profit
$16.65
Revenue minus all costs.
Net margin
41.6%
Net profit as percent of revenue.
Markup on product
166.6%
Markup over product cost.
What this means
Strong Shopify margin: gross 62.5%, net 41.6% with $16.65 net per order. Plan adds $0.39 per order at 100 orders per month.
Shopify margin breakdown
Interactive breakdown of fees, costs, and remaining profit.
Distribution
- Product$15.0037.5%
- Shipping + pack$6.4916.2%
- Fees$1.463.7%
- Plan / order$0.391.0%
- Net profit$16.6541.6%
Total $39.99 · 5 segments · interactive
Line-item breakdown
Dollar amounts, share of revenue, and visual proportion.
- Revenue
- $39.99
- Product costs
- $15.00
- Shipping + packaging
- $6.49
- Payment fees
- $1.46
- Plan per order
- $0.39
- Total costs
- $23.34
- Gross profit
- $24.99
- Gross margin
- 62.5%
- Net profit
- $16.65
- Net margin
- 41.6%
- Markup
- 166.6%
Assumptions used
- • Transaction 2.90% + $0.30 fixed on $39.99
- • Additional fees 0.00%
- • Subscription $39.00 / 100 orders = $0.39 per order
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Profit intelligence
Profit Health Score
A quick read on margin strength, fee efficiency, shipping control, and pricing safety.
AI Business Insights
NewPersonalized recommendations generated from your live calculation. No generic advice — every insight uses your actual numbers.
Margin is too thin for sustainable growth
At 0.0% margin, you keep only $16.65 per order. This leaves almost no room for returns, ads, or Etsy Offsite attribution. Even a $1 increase in costs would cut profit by 6% if you cannot raise price.
Insights update instantly as you edit inputs. They are estimates based on your assumptions, not financial advice.
Action plan
Recommended Improvements
Specific moves you can make today, ranked by potential profit impact. Each uses your real numbers.
Increase price by $3
High impactMoving from $39.99 to $42.99 would improve margin from 0.0% to 45.7% and add $3.00 profit per order — $150.00 extra on 50 sales per month if volume holds.
Continue with related tools
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Shopify Margin Calculator
Generated 7/29/2026, 2:48:35 AM · Currency USD
Inputs
- Retail selling price: 39.99
- Units per order: 1
- Product cost (COGS): 15
- Shipping cost per order: 4.99
- Packaging per order: 1.5
- Shopify transaction %: 2.9
- Fixed fee per order: 0.3
- App / channel fees %: 0
- Monthly Shopify plan cost: 39
- Avg monthly orders: 100
Results
- Revenue: $39.99
- Product costs: $15.00
- Shipping + packaging: $6.49
- Payment fees: $1.46
- Plan per order: $0.39
- Total costs: $23.34
- Gross profit: $24.99
- Gross margin: 62.5%
- Net profit: $16.65
- Net margin: 41.6%
- Markup: 166.6%
Interpretation
Strong Shopify margin: gross 62.5%, net 41.6% with $16.65 net per order. Plan adds $0.39 per order at 100 orders per month.
How it works
Methodology & formulas
This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.
Calculation steps
- 1Revenue = salePrice × quantity.
- 2Product cost = productCost × quantity.
- 3Shipping and packaging are summed per order.
- 4Payment fees = revenue × transactionPercent/100 + fixedFee.
- 5Additional fees = revenue × additionalFeesPercent/100.
- 6Subscription per order = monthlySubscription / avgMonthlyOrders when orders > 0, else 0.
- 7Gross profit = revenue − product cost.
- 8Total costs = product + shipping + packaging + paymentFees + additionalFees + subscriptionPerOrder.
- 9Net profit = revenue − totalCosts.
Formulas
- Revenue = salePrice × quantity
- PaymentFees = revenue × txn% + fixed
- AddlFees = revenue × additional%
- SubPerOrder = plan / avgOrders
- GrossProfit = revenue − productCost×qty
- NetProfit = revenue − productCost×qty − shipping − packaging − paymentFees − addlFees − subPerOrder
- GrossMargin = grossProfit / revenue × 100
- NetMargin = netProfit / revenue × 100
- Markup = (salePrice − productCost)/productCost × 100
Important assumptions
- Transaction percent is applied to order revenue to model Shopify Payments.
- Additional fee percent covers optional app or sales channel take rates; defaults to 0%.
- Monthly subscription is spread evenly: subscriptionPerOrder = planCost / avgMonthlyOrders.
- If avgMonthlyOrders is 0, subscription per order is treated as 0 to avoid division by zero.
- Taxes, refunds, chargebacks, and currency conversion are not included.
- Always verify live Shopify Payments rates for your country and plan.
Worked example
$40 tee with $39 plan
Sell at $39.99, product $15, shipping $4.99, packaging $1.50, 2.9% + $0.30 fees, $39 plan over 100 orders.
FAQ
Common questions
Related tools
Continue planning
Shopify Profit Margin Calculator
Estimate your true profit on Shopify after product costs, shipping, packaging, and payment processing fees.
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Work backward from target profit per unit to a recommended Shopify price that covers product, shipping, and payment fees.
Shopify Discount Calculator
See how discount codes and markdowns affect Shopify net profit, margin, and the extra volume needed to match original profit.
Average Order Value Calculator
Calculate current AOV from revenue and orders, compare to target, and see revenue impact of hitting your goal.
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