Candle Pricing Calculator
Candles look simple but costs hide everywhere. Enter size, wax type and cost per pound, fragrance oil cost per ounce and load per candle, vessel by type, wick, label, dust cover, packaging and shipping, labor minutes and rate, platform fees, and target margin. Get wax cost, fragrance cost, materials total, total landed, recommended retail at target margin, profit per candle, and wholesale for stores.
Instant calculations · Editable fee assumptions · Export-ready results
Inputs
Values update results instantly. Adjust fee assumptions to match your seller dashboard.
Product
Candle size in ounces
Materials
Wax type affects typical cost.
Cost per pound of wax.
Fragrance cost per ounce.
Typical 8% load for 8oz = 0.64oz
Jar, tin, or vessel cost
Vessel type for context.
Wick cost per candle.
Branding
Label per candle.
Dust cover per candle.
Shipping
Box, crinkle, wrap per candle.
Average shipping to customer
Labor
Minutes to make one candle.
Your hourly making rate.
Sales channel
Etsy Etsy 6.5% + payment or Shopify fees.
Per transaction fixed fee.
Target
Desired profit margin after costs.
Results
Live estimates based on your inputs and editable fee assumptions.
Wax cost
$1.75
Wax cost per candle from size.
Fragrance cost
$1.76
Fragrance oil cost per candle.
Vessel cost
$2.25
Jar or tin.
Total materials cost
$6.48
Wax + fragrance + vessel + wick + labels.
Labor cost
$4.00
Minutes times hourly rate.
Packaging & shipping
$6.74
Packaging + shipping to customer.
Total cost per candle
$17.22
Materials + labor + pack + ship.
Recommended retail price
$43.35
Price at target margin.
Profit per candle
$21.49
At recommended retail.
Achieved profit margin
Excellent49.6%
Profit divided by retail.
Wholesale price (25% margin)
$26.79
For retail stores.
What this means
Wax $1.75 + fragrance $1.76 + vessel $2.25 = materials $6.48. Labor $4.00, pack+ship $6.74 = landed $17.22. At 50% + 10% fees retail $43.35, profit $21.49, wholesale $26.79.
Candle cost breakdown
Interactive breakdown of fees, costs, and remaining profit.
Distribution
- Wax$1.754.5%
- Fragrance$1.764.5%
- Vessel + wick$2.376.1%
- Branding$0.601.5%
- Labor$4.0010.3%
- Pack & ship$6.7417.4%
- Profit$21.4955.5%
Total $38.71 · 7 segments · interactive
Line-item breakdown
Dollar amounts, share of revenue, and visual proportion.
- Wax cost
- $1.75
- Fragrance cost
- $1.76
- Vessel cost
- $2.25
- Wick cost
- $0.12
- Label + dust cover
- $0.60
- Total materials
- $6.48
- Labor cost
- $4.00
- Packaging & shipping
- $6.74
- Total cost
- $17.22
- Retail fee
- $4.64
- Recommended retail
- $43.35
- Profit per candle
- $21.49
- Profit margin
- 49.6%
- Wholesale 25%
- $26.79
Assumptions used
- • Wax $1.75 = 8oz/16×$3.50/lb
- • Fragrance $1.76 = 0.64oz×$2.75/oz
- • Landed $17.22 = materials $6.48+labor $4.00+pack/ship $6.74
Share or export this calculation
Copy your numbers, save as PDF, or share with your team and seller communities.
Continue with related tools
These calculators pair well with Candle Pricing and help you get a complete picture.
You might also need
Etsy Profit
Calculate your true net profit on Etsy after all fees, product costs, shipping, packaging, ads, and overhead — see exactly where every dollar goes.
You might also need
Markup
Convert product cost and markup percent into a selling price, and see markup versus margin instantly.
Selling in bundles?
Bundle Pricing
Price product bundles that increase AOV and perceived value — find the sweet spot between discount appeal and profit protection.
📈Grow Your Business with Smart Sellers Tool
Want more than just the numbers?
Download the FREE Smart Seller Profit Toolkit and learn how to:
Get your free toolkit and start pricing smarter today.
Get the Free ToolkitFree • No spam • Unsubscribe anytime
Candle Pricing Calculator
Generated 8/4/2026, 2:50:33 PM · Currency USD
Inputs
- Candle size (oz): 8
- Wax type: soy
- Wax cost per pound: 3.5
- Fragrance oil cost per ounce: 2.75
- Fragrance oil oz per candle: 0.64
- Vessel cost per candle: 2.25
- Vessel type: jar
- Wick cost per candle: 0.12
- Label cost: 0.45
- Dust cover / lid sticker: 0.15
- Packaging cost per candle: 0.75
- Shipping cost to customer: 5.99
- Labor minutes per candle: 12
- Hourly labor rate: 20
- Platform fee %: 10
- Platform fixed fee: 0.3
- Target profit margin %: 50
Results
- Wax cost: $1.75
- Fragrance cost: $1.76
- Vessel cost: $2.25
- Wick cost: $0.12
- Label + dust cover: $0.60
- Total materials: $6.48
- Labor cost: $4.00
- Packaging & shipping: $6.74
- Total cost: $17.22
- Retail fee: $4.64
- Recommended retail: $43.35
- Profit per candle: $21.49
- Profit margin: 49.6%
- Wholesale 25%: $26.79
Interpretation
Wax $1.75 + fragrance $1.76 + vessel $2.25 = materials $6.48. Labor $4.00, pack+ship $6.74 = landed $17.22. At 50% + 10% fees retail $43.35, profit $21.49, wholesale $26.79.
How it works
Methodology & formulas
This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.
Calculation steps
- 1Convert candle size to pounds of wax for cost calculation.
- 2Multiply fragrance load by cost per ounce for fragrance cost.
- 3Sum all physical components for materials total.
- 4Add labor hours monetized at hourly rate.
- 5Add packaging and shipping for landed cost.
- 6Solve retail price formula for target margin including fees.
Formulas
- waxCost = sizeOz/16 × costPerLb
- fragranceCost = ozPerCandle × costPerOz
- materials = wax + fragrance + vessel + wick + label + dustCover
- labor = minutes/60 × rate
- landed = materials + labor + pack + ship
- retail = landed/(1-margin-fee%)+feeFixed
- wholesale 25% = landed/(1-0.25-fee%)+feeFixed
Important assumptions
- Wax cost = candleSizeOz/16 × waxCostPerPound.
- Fragrance cost = oz per candle × cost per oz.
- Materials = wax + fragrance + vessel + wick + label + dust cover.
- Labor = laborMinutes/60 × hourlyRate.
- Total landed = materials + labor + packaging + shipping.
- Retail = landed / (1 - targetMargin - fee%) + feeFixed.
- Wholesale uses 25% margin.
Worked example
8oz soy jar candle
8oz soy: wax $1.75 (8/16×$3.50), fragrance $1.76 (0.64×$2.75), vessel $2.25 jar, wick $0.12, label $0.45, dust $0.15. Materials $6.48. Labor 12min×$20=$4. Pack $0.75+ship $5.99. Total $17.22. At 50%+10% fees $43.35. At 40%+10% $34.74. Wholesale 25% $23.58.
FAQ
Common questions
Related tools
Continue planning
Etsy Profit Calculator
Calculate your true net profit on Etsy after all fees, product costs, shipping, packaging, ads, and overhead — see exactly where every dollar goes.
Markup Calculator
Convert product cost and markup percent into a selling price, and see markup versus margin instantly.
Bundle Pricing Calculator
Price product bundles that increase AOV and perceived value — find the sweet spot between discount appeal and profit protection.
Platform roadmap
Explore More Seller Tools
We are building a complete business decision platform. These planning and forecasting tools are coming next — each will reuse the same transparent, seller-focused framework.
Profit Planner
Set monthly income goals and work backward to required sales, pricing, and margin targets.
Inventory Planner
Calculate reorder points, inventory investment, and stockout risk before you place POs.
Pricing Optimizer
Test pricing scenarios to find the sweet spot between conversion and profit per order.
ROI Planner
Model return on ads, influencer campaigns, and marketplace promotions.
Business Goal Planner
Turn annual revenue goals into daily sales targets, listing counts, and traffic needs.
Sales Forecast
Project next quarter revenue from current average order value and growth assumptions.
Pricing Strategy Tool
Compare charm pricing, premium pricing, and anchor strategies on the same product.
Product Launch Calculator
Budget a new product launch including samples, fees, ads, and break-even timeline.