TikTok Shop Pricing Calculator

    TikTok Shop pricing must cover product, shipping to buyer, packaging, TikTok commission, and creator or ad cost per sale while leaving margin. Enter your costs, TikTok commission percent, desired profit margin percent, and marketing cost per unit. The calculator reverse-engineers the minimum price to hit your margin and gives a suggested rounded price with profit breakdown.

    Instant calculations · Editable fee assumptions · Export-ready results

    Inputs

    Values update results instantly. Adjust fee assumptions to match your seller dashboard.

    Your costs

    USD

    Cost to source or make one unit.

    USD

    What you pay carrier per unit.

    USD

    Box, mailer, inserts per unit.

    TikTok fees

    %

    TikTok Shop commission percent.

    Marketing

    USD

    Ads or affiliate cost per unit.

    Target margin

    %

    Net margin you want on selling price.

    Results

    Live estimates based on your inputs and editable fee assumptions.

    Total cost excl. TikTok fee

    $15.69

    Product + shipping + packaging + marketing.

    Minimum price for target margin

    $24.14

    Lowest price that hits desired margin after TikTok fee.

    TikTok fees at min price

    $1.21

    Commission at minimum price.

    Suggested rounded price

    $24.99

    Psychological rounded price.

    Profit at suggested price

    $8.05

    Net profit at suggested price.

    Margin at suggested price

    32.2%

    Actual margin at suggested.

    TikTok fees at suggested

    $1.25

    Fees at suggested price.

    What this means

    Minimum $24.14 to hit 30% after 5.0% TikTok fees. Suggested $24.99 gives $8.05 profit at 32.2% margin (fees $1.25 at suggested). Buffer $0.85 over minimum.

    Pricing breakdown at suggested price

    Interactive breakdown of fees, costs, and remaining profit.

    Distribution

    • Product+pack
      $8.20
      32.8%
    • Shipping
      $4.99
      20.0%
    • Marketing
      $2.50
      10.0%
    • TikTok fee
      $1.25
      5.0%
    • Profit
      $8.05
      32.2%

    Total $24.99 · 5 segments · interactive

    Line-item breakdown

    Dollar amounts, share of revenue, and visual proportion.

    Product cost
    $7.00
    Shipping cost
    $4.99
    Packaging
    $1.20
    Marketing per unit
    $2.50
    Total excl TikTok fee
    $15.69
    Commission %
    5.0%
    Minimum price
    $24.14
    Fee at minimum
    $1.21
    Suggested price
    $24.99
    Fee at suggested
    $1.25
    Profit at suggested
    $8.05
    Margin at suggested
    32.2%

    Assumptions used

    • • Total excl fee $15.69 = product $7.00 + ship $4.99 + pack $1.20 + marketing $2.50
    • • Min = total ÷ (1 - 30% - 5.0%) = total ÷ 0.650

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    How it works

    Methodology & formulas

    This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.

    Calculation steps

    1. 1Sum product, shipping, packaging, marketing as total cost excl fees.
    2. 2Calculate minimum price using formula landed ÷ (1 - margin - commission).
    3. 3Calculate TikTok fee at minimum as minimum × commission.
    4. 4Round minimum to suggested .99 price by ceil to dollar minus 0.01.
    5. 5Calculate profit and margin at suggested price.

    Formulas

    • TotalCostExclFee = product + shipping + packaging + marketing
    • MinPrice = TotalCostExclFee ÷ (1 - desiredMargin% - commission%)
    • TikTokFee = price × commission%
    • Profit = price − totalCostExclFee − TikTokFee
    • Margin = profit ÷ price ×100

    Important assumptions

    • Total cost excl fees = product + shipping + packaging + marketing per unit.
    • TikTok fee = selling price × commission percent.
    • Let m = desired margin /100, r = commission /100. Minimum price = totalCostExclFees ÷ (1 - m - r) when denominator >0.
    • Suggested price rounds minimum up to nearest $0.99 or .00 for psychological pricing.
    • Profit at suggested = suggestedPrice minus totalCostExclFees minus TikTok fee at suggested.

    Worked example

    Beauty product pricing for 30% margin

    Product $7, shipping $4.99, packaging $1.20, marketing $2.50, commission 5%, target 30% margin.

    Total excl fee $15.69. Minimum price 15.69 ÷ (1-0.30-0.05)=15.69÷0.65=$24.14. TikTok fee at min $1.21. Suggested $24.99, fee at suggested $1.25, profit $24.99-15.69-1.25=$8.05, margin 32.2% meets target.

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