Subscription Pricing Calculator
Subscriptions smooth revenue but annual discounts and churn change real earnings. Enter monthly price, annual discount, subscriber count, churn rates, average stay length, processing fees, and monthly content costs to see monthly vs annual LTV, MRR, net profit, and which plan benefits you more.
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Make the next pricing or planning decision with context
Set a price for your business offer that covers the costs in this model and supports the target contribution you need. It covers Price monthly and annual subscriptions — compare plans, model churn, and see annual vs monthly revenue trade-offs.
Instant calculations · Editable fee assumptions · Export-ready results
Inputs
Values update results instantly. Adjust fee assumptions to match your seller dashboard.
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Pricing
Price per month.
Discount for paying annually.
Audience
Baseline subscriber count to model.
Retention
% of monthly subscribers who cancel each month.
% of annual subscribers who don't renew.
Average tenure for monthly plan.
Fees
Stripe or platform percent.
Fixed fee per charge.
Costs
Fixed monthly cost to run subscription.
Results
Live estimates based on your inputs and editable fee assumptions.
Monthly price
$12.99
Per month charge.
Annual price (with discount)
$124.70
Price for 12 months upfront.
Monthly subscriber LTV
$86.19
Lifetime value for monthly plan subscriber.
Annual subscriber LTV
$120.79
LTV for annual plan subscriber.
MRR (100 subs monthly model)
$1,299.00
Monthly recurring from monthly plan cohort.
Monthly equivalent (100 subs annual)
$1,039.20
Annual revenue divided by 12 for monthly comparability.
Annual plan net benefit per subscriber
$34.59
Extra net after fees vs monthly.
Recommended push
Push annual – nets more per subscriber
Which plan to promote based on net.
What this means
Monthly $12.99 × 7.0mo = $86.19 LTV net after $4.74 fees. Annual $124.70 = $120.79 net after $3.92 fee. Benefit $34.59/sub annual vs monthly. Push annual – nets more per subscriber.
Monthly vs annual LTV comparison
Interactive breakdown of fees, costs, and remaining profit.
Distribution
- Monthly LTV net$86.1941.5%
- Annual LTV net$120.7958.1%
- Fee savings annual$0.820.4%
Total $207.80 · 3 segments · interactive
Line-item breakdown
Dollar amounts, share of revenue, and visual proportion.
- Monthly price
- $12.99
- Annual price (discounted)
- $124.70
- Monthly gross (avg tenure)
- $90.93
- Monthly fees total
- $4.74
- Monthly LTV net
- $86.19
- Annual fee
- $3.92
- Annual LTV net
- $120.79
- Benefit per subscriber annual vs monthly
- $34.59
- MRR monthly model (100 subs)
- $1,299.00
- Monthly equiv annual model
- $1,039.20
- Monthly cohort net (incl costs)
- $8,319.30
- Annual cohort net (incl costs)
- $11,778.76
Assumptions used
- • 7 mo avg tenure for monthly plan
- • Fees 2.9%+ $0.30 per tx: 7 tx monthly vs 1 tx annual
- • Annual discount 20%
Your next best moves
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Generated 9/16/2026, 7:45:44 AM · Currency USD
Inputs
- Monthly price: 12.99
- Annual plan discount % off monthly ×12: 20
- Number of subscribers for model: 100
- Monthly churn % (monthly plan): 5
- Annual churn % (annual plan): 15
- Avg months a monthly subscriber stays: 7
- Payment processing %: 2.9
- Payment fixed per transaction: 0.3
- Monthly content / hosting / tools cost: 300
Results
- Monthly price: $12.99
- Annual price (discounted): $124.70
- Monthly gross (avg tenure): $90.93
- Monthly fees total: $4.74
- Monthly LTV net: $86.19
- Annual fee: $3.92
- Annual LTV net: $120.79
- Benefit per subscriber annual vs monthly: $34.59
- MRR monthly model (100 subs): $1,299.00
- Monthly equiv annual model: $1,039.20
- Monthly cohort net (incl costs): $8,319.30
- Annual cohort net (incl costs): $11,778.76
Interpretation
Monthly $12.99 × 7.0mo = $86.19 LTV net after $4.74 fees. Annual $124.70 = $120.79 net after $3.92 fee. Benefit $34.59/sub annual vs monthly. Push annual – nets more per subscriber.
How it works
Methodology & formulas
This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.
Calculation steps
- 1Annual price = monthlyPrice × 12 × (1 - annualDiscount%).
- 2Monthly subscriber fees = avgMonths × (monthlyPrice × processingPct + fixed).
- 3Annual subscriber fee = annualPrice × processingPct + fixed.
- 4Monthly LTV net = monthlyPrice×avgMonths - monthlyFees.
- 5Annual LTV net = annualPrice - annualFee.
- 6For annual churn adjustment, effective annual LTV accounts average retention 12 months vs 1 year.
- 7Monthly equivalent revenue = MRR for monthly baseline, annual total/12 for annual baseline.
Formulas
- Annual = monthly×12×(1-discount%)
- Fees monthly = months×(monthly×pct+fixed)
- Fees annual = annual×pct+fixed
- LTV monthly = monthly×months - feesMonthly
- LTV annual = annual - feesAnnual
- Benefit = LTV annual - LTV monthly
Important assumptions
- Monthly LTV = monthlyPrice × avgMonths minus processing fees per transaction.
- Annual LTV = annualPrice single term minus one processing fee; for simplicity assumes one year LTV with annual churn probability applied separately.
- Processing fee = price × pct + fixed per transaction; monthly incurs avgMonths transactions, annual incurs 1.
- MRR model uses subscriberCount baseline, not accounting for new adds, just cohort value.
- Monthly costs not subtracted from per-sub LTV, but used for overall net profit comparison.
Sources & review
Know what this estimate is built on
This calculator is intentionally platform-agnostic, so it does not attach a platform fee URL.
Official references
No single official fee page is attached here. The model keeps these inputs editable so you can use the terms that apply to your situation.
Use the current terms
This model uses editable planning assumptions. Confirm tax, payment, financing, or operating terms with the relevant provider, official authority, or adviser for your situation.
Defaults are editable estimates. Match them to your current account, provider statement, official authority, lender, or adviser before making a pricing or investment decision.
Calculator model reviewed: August 9, 2026. This date covers the page and calculator guidance, not a guarantee that every live platform rate or term was re-audited on that date.
Worked example
$12.99 monthly vs annual at 20% off
$12.99/mo or $124.70/yr (20% off). 100 subscribers, 5% monthly churn avg 7 months, 15% annual churn, 2.9% + $0.30 processing, $300 monthly costs.
FAQ
Common questions
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