Profit Margin Calculator
Enter what you charge and what you actually spend to deliver each unit. Include shipping, packaging, marketing per unit, and any fixed overhead for this batch. You get gross profit, net profit, margin, markup, and break-even pricing in one view so you can price with confidence.
Instant calculations · Editable fee assumptions · Export-ready results
Inputs
Values update results instantly. Adjust fee assumptions to match your seller dashboard.
Pricing
Selling price per unit
Per-unit costs
Cost to make or source each unit
Shipping cost per unit
Packaging materials per unit
Marketing or ad spend per unit
Any other variable costs per unit
Volume & overhead
Number of units
Fixed costs spread across this order (tools, subscriptions, etc.)
Results
Live estimates based on your inputs and editable fee assumptions.
Total revenue
$49.99
Selling price times quantity.
Total costs
$30.99
All variable costs plus fixed batch costs.
Gross profit
$19.00
Revenue minus variable costs only.
Net profit
$19.00
Revenue minus all costs.
Net profit margin
Excellent38.0%
Net profit as a percentage of revenue.
Markup on cost
150.0%
Markup over product cost.
Break-even price
$30.99
Lowest per-unit price to cover all costs.
Total cost per unit
$30.99
All-in cost divided by units.
What this means
Solid result: 38.0% net margin with 19.00 net profit on 1 units. Break-even is 30.99 per unit, leaving room for promos or unexpected costs.
Cost vs profit per unit
Interactive breakdown of fees, costs, and remaining profit.
Distribution
- Total costs$30.9962.0%
- Net profit$19.0038.0%
Total $49.99 · 2 segments · interactive
Line-item breakdown
Dollar amounts, share of revenue, and visual proportion.
- Total revenue
- $49.99
- Variable cost per unit
- $30.99
- Total variable costs
- $30.99
- Fixed costs
- $0.00
- Total costs
- $30.99
- Gross profit
- $19.00
- Net profit
- $19.00
- Net margin
- 38.0%
- Break-even price
- $30.99
- Cost per unit
- $30.99
- Markup on cost
- 150.0%
Assumptions used
- • Variable cost per unit 30.99 × 1
- • Fixed batch costs 0.00
Share or export this calculation
Copy your numbers, save as PDF, or share with your team and seller communities.
Profit intelligence
Profit Health Score
A quick read on margin strength, fee efficiency, shipping control, and pricing safety.
AI Business Insights
NewPersonalized recommendations generated from your live calculation. No generic advice — every insight uses your actual numbers.
Excellent margin — premium positioning is working
With 38.0% margin and $19.00 profit per order, this product is priced well above costs. You have strong headroom to offer bundle discounts, absorb seasonal shipping surcharges, or invest in better packaging without eroding profit.
Insights update instantly as you edit inputs. They are estimates based on your assumptions, not financial advice.
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Profit Margin Calculator
Generated 7/29/2026, 2:49:27 AM · Currency USD
Inputs
- Selling price per unit: 49.99
- Product cost per unit: 20
- Shipping cost per unit: 6.99
- Packaging per unit: 2
- Marketing / ads per unit: 2
- Other variable costs per unit: 0
- Number of units: 1
- Fixed costs for this batch: 0
Results
- Total revenue: $49.99
- Variable cost per unit: $30.99
- Total variable costs: $30.99
- Fixed costs: $0.00
- Total costs: $30.99
- Gross profit: $19.00
- Net profit: $19.00
- Net margin: 38.0%
- Break-even price: $30.99
- Cost per unit: $30.99
- Markup on cost: 150.0%
Interpretation
Solid result: 38.0% net margin with 19.00 net profit on 1 units. Break-even is 30.99 per unit, leaving room for promos or unexpected costs.
How it works
Methodology & formulas
This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.
Calculation steps
- 1Revenue is calculated as selling price times quantity.
- 2Variable cost per unit combines product, shipping, packaging, marketing, and other per-unit costs.
- 3Total variable costs equal variable cost per unit times quantity.
- 4Total costs add fixed batch costs to total variable costs.
- 5Gross profit equals revenue minus total variable costs.
- 6Net profit equals revenue minus total costs.
- 7Net margin equals net profit divided by revenue.
- 8Break-even price equals total costs divided by quantity.
- 9Cost per unit equals total costs divided by quantity.
Formulas
- Revenue = salePrice × quantity
- Variable cost per unit = productCost + shipping + packaging + marketing + other
- Total variable costs = variable cost per unit × quantity
- Total costs = total variable costs + fixedCosts
- Gross profit = revenue − total variable costs
- Net profit = revenue − total costs
- Profit margin = netProfit ÷ revenue × 100
- Markup % = (salePrice − productCost) ÷ productCost × 100
- Break-even price = total costs ÷ quantity
Important assumptions
- All per-unit costs are multiplied by quantity to get total variable costs.
- Fixed costs are added once per batch, not per unit, then divided for per-unit views.
- Taxes and platform marketplace fees are not included unless you add them into per-unit costs.
- Marketing cost per unit should be your blended ad spend divided by units expected from that spend for this scenario.
- Break-even price assumes you spread fixed costs across the quantity entered.
- This is a pre-tax profit view unless you include tax in costs.
Worked example
Handmade product batch
You sell a $49.99 item, 10 units in this batch. Product cost $20, shipping $6.99, packaging $2, marketing $2 per unit, no other variable costs, and $50 fixed costs for tools and subscriptions across the batch.
FAQ
Common questions
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