Shopify ROI Calculator
ROAS alone hides product cost. This ROI calculator factors ad spend, attributed Shopify revenue, cost of goods as percent of revenue, shipping percent, and payment processing to show true net profit from ads, ROI percent, ROAS, and what ROAS you need to break even.
Instant calculations · Editable fee assumptions · Export-ready results
Inputs
Values update results instantly. Adjust fee assumptions to match your seller dashboard.
Ad performance
Total marketing spend for period.
Shopify revenue attributed to that spend.
Number of orders attributed.
Cost structure
COGS as percent of attributed revenue.
Fulfillment cost as percent of revenue.
Fee assumptions
Shopify Payments percent.
Fixed per order.
Results
Live estimates based on your inputs and editable fee assumptions.
Ad spend
$500.00
Marketing investment.
Attributed revenue
$2,000.00
Revenue from ads.
ROAS
4
Revenue divided by ad spend.
Product costs
$600.00
COGS portion.
Payment fees
$73.00
Fees on attributed orders.
Total cost of ad sales
$1,413.00
Ad spend + fees + product + shipping.
Net profit from ads
$587.00
Revenue minus all costs.
ROI on ad spend
117.4%
Net profit divided by ad spend.
Break-even ROAS
1.81
ROAS needed to cover all costs.
What this means
ROAS 4.00×, ROI 117.4%. Net $587.00 after $73.00 fees and $840.00 product+shipping. Break-even 1.81×, you beat it by 2.19×.
Ad spend vs return
Interactive breakdown of fees, costs, and remaining profit.
Distribution
- Ad spend$500.0025.0%
- Product + shipping$840.0042.0%
- Payment fees$73.003.6%
- Net profit$587.0029.3%
Total $2,000.00 · 4 segments · interactive
Line-item breakdown
Dollar amounts, share of revenue, and visual proportion.
- Ad spend
- $500.00
- Attributed revenue
- $2,000.00
- ROAS
- 4
- Product + shipping
- $840.00
- Payment fees
- $73.00
- Total cost
- $1,413.00
- Net profit
- $587.00
- ROI
- 117.4%
- Break-even ROAS
- 1.81
Assumptions used
- • Spend $500.00 vs revenue $2000.00 over 50 orders
- • COGS 30% = $600.00, shipping 12% = $240.00
- • Fees 2.9% + $0.30 × 50 = $73.00
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Shopify ROI Calculator
Generated 7/29/2026, 2:49:45 AM · Currency USD
Inputs
- Total ad spend: 500
- Attributed revenue: 2000
- Orders from ads: 50
- Product cost % of revenue: 30
- Shipping % of revenue: 12
- Payment processing %: 2.9
- Fixed fee per order: 0.3
Results
- Ad spend: $500.00
- Attributed revenue: $2,000.00
- ROAS: 4
- Product + shipping: $840.00
- Payment fees: $73.00
- Total cost: $1,413.00
- Net profit: $587.00
- ROI: 117.4%
- Break-even ROAS: 1.81
Interpretation
ROAS 4.00×, ROI 117.4%. Net $587.00 after $73.00 fees and $840.00 product+shipping. Break-even 1.81×, you beat it by 2.19×.
How it works
Methodology & formulas
This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.
Calculation steps
- 1Product costs = attributedRevenue × costOfGoodsPercent/100.
- 2Shipping costs = attributedRevenue × shippingPercent/100.
- 3Payment fees = attributedRevenue × transaction%/100 + fixed × orderCount.
- 4Total cost = adSpend + productCosts + shippingCosts + paymentFees.
- 5Net profit = attributedRevenue − totalCost.
- 6ROAS = attributedRevenue / adSpend.
- 7ROI = netProfit / adSpend × 100.
- 8BreakEvenROAS = 1 / (1 − costRate) where costRate = product% + shipping% + txn%.
Formulas
- Product = revenue × COGS%
- Shipping = revenue × ship%
- Fees = revenue × txn% + fixed × orders
- TotalCost = adSpend + product + shipping + fees
- NetProfit = revenue − totalCost
- ROAS = revenue / adSpend
- ROI = netProfit / adSpend × 100
- BreakEvenROAS = 1 / (1 − costRate)
Important assumptions
- Product and shipping modeled as percent of attributed revenue for quick what-if.
- Payment fees = revenue × processing% + fixed × order count.
- Break-even ROAS simplified ignores fixed fee for headline number but net profit includes fixed.
- Attributed revenue and spend should be same time window.
- Does not include creative costs, agency, or overhead unless added to ad spend.
Worked example
$500 spend drives $2000 revenue
$500 ad spend, $2000 attributed revenue across 50 orders, 30% COGS, 12% shipping, 2.9% + $0.30 fees.
FAQ
Common questions
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