Sellfy Pricing Calculator
Work backward from the profit and margin your Sellfy offer needs. Add product or POD fulfillment cost, an allocated platform overhead amount, discounts, refunds, acquisition cost, and editable processor and platform assumptions to see a price floor and a recommended price.
Best for
Make the next pricing or planning decision with context
Set a price for your Sellfy offer that covers the costs in this model and supports the target contribution you need. It covers Find a Sellfy price that can cover product, fulfillment, processing, platform, promotion, and target-margin costs.
Instant calculations · Editable fee assumptions · Export-ready results
Inputs
Values update results instantly. Adjust fee assumptions to match your seller dashboard.
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Offer
Use the same price logic for one-time products or recurring billing periods.
Goals
Amount you want to keep after modeled costs.
Margin goal measured against the listed price.
Your costs
Creation, license, inventory, or content allocation per sale.
Shipping, packaging, or POD fulfillment you cover.
Allocate your monthly Sellfy plan cost across expected orders. Enter zero when no allocation applies.
Blended ad or promotion cost for each sale.
Fees
Editable planning assumption. Replace it with your current account terms.
Editable processor assumption for your country and checkout.
Fixed processor charge per payment.
Order adjustments
Average reduction from list price before payment.
Share of listed sales you expect to refund.
Results
Live estimates based on your inputs and editable fee assumptions.
Break-even price
$2.42
Price covering modeled costs before target profit.
Price for target profit
$15.04
Price that reaches the profit goal after fees and adjustments.
Price for target margin
$9.16
Price that reaches the margin goal when feasible.
Recommended price
$15.04
Higher of the profit and margin goal prices.
Projected net profit
$12.00
Projected margin
79.8%
Fixed costs per sale
$2.30
Platform overhead per sale
$0.00
Combined percentage fee
4.9%
Discount and refund drag
$0.00
Price impact of +1 fee point
$0.16
Extra list price needed for the same profit if combined percentage fees rise one point.
What this means
For this digital product, a price near 15.04 reaches 12.00 net profit per payment and 79.8% projected margin. A one-point combined fee increase would add about 0.16 to the profit-goal price.
Sellfy recommended price build-up
Interactive breakdown of fees, costs, and remaining profit.
Distribution
- Product, fulfillment and marketing$2.0013.3%
- Platform and processing$1.046.9%
- Projected profit$12.0079.8%
Total $15.04 · 3 segments · interactive
Line-item breakdown
Dollar amounts, share of revenue, and visual proportion.
- Break-even price
- $2.42
- Price for target profit
- $15.04
- Price for target margin
- $9.16
- Recommended price
- $15.04
- Projected net profit
- $12.00
- Projected margin
- 79.8%
- Combined percentage fee
- 4.9%
- Price impact of +1 fee point
- $0.16
Assumptions used
- • digital product; fixed per-sale costs total 2.30 including the 0.30 processing charge.
- • Listed price realization is 100.0% after 0.0% discounts and refunds.
- • Combined percentage fee scenario is 4.90%.
- • Recommended price is the higher of the profit and margin goal prices.
- • Sellfy and processor inputs are editable planning assumptions, not guaranteed current terms.
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Explore SellfySellfy Pricing Calculator
Generated 9/10/2026, 1:22:07 AM · Currency USD
Inputs
- Product type: digital
- Target profit per sale or payment: 12
- Target margin (%): 70
- Product cost per sale: 2
- Fulfillment cost per sale: 0
- Platform overhead per sale: 0
- Marketing or acquisition per sale: 0
- Sellfy platform fee scenario (%): 2
- Payment processing (%): 2.9
- Fixed processing fee: 0.3
- Discount percentage: 0
- Refund rate: 0
Results
- Break-even price: $2.42
- Price for target profit: $15.04
- Price for target margin: $9.16
- Recommended price: $15.04
- Projected net profit: $12.00
- Projected margin: 79.8%
- Combined percentage fee: 4.9%
- Price impact of +1 fee point: $0.16
Interpretation
For this digital product, a price near 15.04 reaches 12.00 net profit per payment and 79.8% projected margin. A one-point combined fee increase would add about 0.16 to the profit-goal price.
How it works
Methodology & formulas
This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.
Calculation steps
- 1Combine product, fulfillment, marketing, platform overhead, and fixed processing into per-sale fixed costs.
- 2Reduce each trial list price by the discount and refund percentages.
- 3Apply platform and percentage processing costs to the adjusted amount.
- 4Solve for the lowest price that reaches target profit.
- 5Solve separately for target margin when the contribution rate can support it.
- 6Recommend the higher goal price and recalculate its projected profit and margin.
- 7Estimate the effect of a one-point combined fee increase for sensitivity planning.
Formulas
- Adjusted price = price × (1 − discount% − refund%)
- Contribution factor = (1 − discount% − refund%) × (1 − platform% − processing%)
- Break-even = fixed costs ÷ contribution factor
- Price for profit = (fixed costs + target profit) ÷ contribution factor
- Price for margin = fixed costs ÷ (contribution factor − target margin)
- Recommended price = max(price for profit, price for margin)
- Net profit = recommended price × contribution factor − fixed costs
Important assumptions
- The calculator uses editable planning inputs because Sellfy plan, payment, and transaction terms can vary. The default 2% platform scenario is not presented as a current universal rate.
- Discount and refund percentages reduce the price collected before percentage fees. Fixed processing is charged once per payment in the model.
- Platform overhead per sale is an allocation you control. Divide the current monthly plan cost by the orders you expect, then replace the zero starting value when appropriate.
- Target margin is measured against listed price, while target profit is measured after all modeled costs. The recommended price meets the higher requirement when the margin goal is feasible.
- Tax, currency conversion, chargebacks, and demand response are not modeled. Test the recommended price against customer research and your own checkout data.
Sources & review
Know what this estimate is built on
Use these official references to locate the policy, plan, or help details behind the editable inputs.
Official references
Use the current terms
These official references are starting points for published policies, pricing, or help. They do not validate every default in this calculator. Rates, plans, eligibility, regions, and account terms can change, so compare the editable fields with your account before relying on the result.
Defaults are editable estimates. Match them to your current account, provider statement, official authority, lender, or adviser before making a pricing or investment decision.
Calculator model reviewed: August 9, 2026. This date covers the page and calculator guidance, not a guarantee that every live platform rate or term was re-audited on that date.
Worked example
Price a $12 target-profit download
A digital product with $2 product cost, no fulfillment or marketing allocation, 2% editable platform scenario, 2.9% plus 0.30 processing, no discounts or refunds, and a 70% target margin.
FAQ
Common questions
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