Gumroad Pricing Calculator
Set how much profit you want to keep from each sale of your ebook, course, template, or membership, add creation and marketing costs, choose Gumroad Free or Pro, and see the exact list price you need to hit that profit after platform and processing fees. This reverse math prevents underpricing that feels affordable but nets little after 10% plus 2.9%.
Best for
Make the next pricing or planning decision with context
Set a price for your Gumroad offer that covers the costs in this model and supports the target contribution you need. It covers Work backward from target profit per sale to find the right Gumroad price after 10% platform fee and payment processing.
Instant calculations · Editable fee assumptions · Export-ready results
Inputs
Values update results instantly. Adjust fee assumptions to match your seller dashboard.
Your figures are saved in this browser on this device.
Target
Profit you want to keep after all fees per sale.
Costs
Creation, hosting, tools amortized per sale.
Ad spend or promo per sale.
Plan
Free=10%, Pro=$10/mo+5%
Fees
Gumroad platform fee percent based on plan.
Stripe or PayPal processing percent.
Fixed fee per transaction.
Results
Live estimates based on your inputs and editable fee assumptions.
Product + marketing costs
$0.00
Your costs before fees.
Fixed processing fee
$0.30
Fixed fee per sale.
Combined fee rate
12.9%
Percent fees combined.
Recommended price
$11.83
List price to hit target profit.
Effective margin
84.6%
Target profit share of price.
Gumroad fee at price
$1.18
Platform fee on recommended price.
Processing at price
$0.64
Processing fee on recommended price.
What this means
List at about $11.83 to net $10.00 after 12.9% fees and $0.30 fixed. Margin 84.6% on recommended price. Plan free at 10.0% Gumroad.
Gumroad price build-up
Interactive breakdown of fees, costs, and remaining profit.
Distribution
- Fixed fee$0.302.5%
- Target profit$10.0084.6%
- Fee on price$1.5312.9%
Total $11.83 · 3 segments · interactive
Line-item breakdown
Dollar amounts, share of revenue, and visual proportion.
- Product + marketing costs
- $0.00
- Fixed fee
- $0.30
- Combined fee rate
- 12.9%
- Gumroad fee at price
- $1.18
- Processing at price
- $0.64
- Target profit
- $10.00
- Recommended price
- $11.83
- Effective margin
- 84.6%
Assumptions used
- • Costs $0.00 + fixed $0.30 + target $10.00
- • Fee rate 10.0% Gumroad + 2.9% processing = 12.9% on final price
- • Plan free
Your next best moves
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Explore GumroadGumroad Pricing Calculator
Generated 9/16/2026, 7:48:12 AM · Currency USD
Inputs
- Target profit per sale: 10
- Product cost per sale: 0
- Marketing cost per sale: 0
- Gumroad plan: free
- Gumroad fee (%): 10
- Payment processing (%): 2.9
- Fixed processing fee: 0.3
Results
- Product + marketing costs: $0.00
- Fixed fee: $0.30
- Combined fee rate: 12.9%
- Gumroad fee at price: $1.18
- Processing at price: $0.64
- Target profit: $10.00
- Recommended price: $11.83
- Effective margin: 84.6%
Interpretation
List at about $11.83 to net $10.00 after 12.9% fees and $0.30 fixed. Margin 84.6% on recommended price. Plan free at 10.0% Gumroad.
How it works
Methodology & formulas
This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.
Calculation steps
- 1TotalCosts = productCost + marketingCost.
- 2CombinedRate = (gumroadFeePercent + paymentProcessingPercent) / 100.
- 3FixedFee = paymentProcessingFixed.
- 4RecommendedPrice = (TotalCosts + FixedFee + TargetProfit) / (1 − CombinedRate).
- 5GumroadFeeAtPrice = RecommendedPrice × gumroadFeePercent / 100.
- 6ProcessingAtPrice = RecommendedPrice × processingPercent / 100 + FixedFee.
- 7EffectiveMargin = TargetProfit / RecommendedPrice × 100.
Formulas
- Costs = product + marketing
- CombinedRate = gumroad% + processing%
- Recommended = (costs + fixed + target) ÷ (1 − combinedRate)
- GumroadFee = recommended × gumroad%
- Processing = recommended × processing% + fixed
- Margin = target ÷ recommended × 100
Important assumptions
- Recommended price formula: (costs + fixed + target) / (1 − combinedRate) where combinedRate = Gumroad% + processing%.
- Combined percent is Gumroad platform percent plus payment processing percent; fixed fee is $0.30 default per transaction.
- Monthly Pro $10 charge not included in per-order price; compare total monthly savings separately.
- When combined percent approaches 100%, formula breaks; validation prevents that.
- Price is tax-exclusive; Gumroad VAT handling not modeled.
Sources & review
Know what this estimate is built on
Use these official references to locate the policy, plan, or help details behind the editable inputs.
Official references
Use the current terms
These official references are starting points for published policies, pricing, or help. They do not validate every default in this calculator. Rates, plans, eligibility, regions, and account terms can change, so compare the editable fields with your account before relying on the result.
Defaults are editable estimates. Match them to your current account, provider statement, official authority, lender, or adviser before making a pricing or investment decision.
Calculator model reviewed: August 9, 2026. This date covers the page and calculator guidance, not a guarantee that every live platform rate or term was re-audited on that date.
Worked example
Target $10 profit with no costs
Digital template, no creation cost, target $10 net, Gumroad Free 10% plus Stripe 2.9% + $0.30.
FAQ
Common questions
Related guides
Read the guide behind the number
Use these practical guides to check the assumptions behind Gumroad Pricing before you make the next decision.
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