Art Print Pricing Calculator
Art prints need gallery presentation to command gallery prices. Enter print size, paper type, paper cost, ink cost per print, matting cost, backing board, clear sleeve, rigid mailer, shipping, labor minutes and rate, platform fees, and target margin. Get materials per print, labor, total landed, recommended retail, profit per print, and wholesale for galleries.
Instant calculations · Editable fee assumptions · Export-ready results
Inputs
Values update results instantly. Adjust fee assumptions to match your seller dashboard.
Product
Standard art print size
Materials
Paper stock type
Sheet cost per print
Ink coverage per print
Presentation
Mat board for framing
Acid-free backing board
Protection
Protective clear sleeve
Shipping
Flat rigid mailer to prevent bending
Average shipping to customer
Labor
Print, trim, mat, and pack time
Your hourly rate
Fees
Marketplace fee percent
Per transaction fee
Target
Desired margin after costs
Results
Live estimates based on your inputs and editable fee assumptions.
Materials per print
$6.70
Paper + ink + mat + backing + sleeve + mailer
Labor per print
$4.17
Minutes × hourly rate
Total landed cost
$17.37
All in before fees
Recommended retail price
$43.72
At target margin
Profit per print
$21.68
At recommended retail
Achieved profit margin
Excellent49.6%
Profit / retail
Wholesale price (25% margin)
$27.02
For galleries and shops
What this means
Materials $6.70 (paper $1.50 + ink $0.75 + presentation $4.45), labor $4.17 = $17.37 landed. Retail at 50% + 10% fees $43.72, profit $21.68, wholesale $27.02.
Art print cost breakdown
Interactive breakdown of fees, costs, and remaining profit.
Distribution
- Paper$1.504.6%
- Ink$0.752.3%
- Mat + board$2.808.6%
- Sleeve + mailer$1.655.1%
- Labor$4.1712.8%
- Profit$21.6866.6%
Total $32.54 · 6 segments · interactive
Line-item breakdown
Dollar amounts, share of revenue, and visual proportion.
- Paper cost
- $1.50
- Ink cost
- $0.75
- Matting
- $2.00
- Backing board
- $0.80
- Clear sleeve
- $0.40
- Rigid mailer
- $1.25
- Materials total
- $6.70
- Labor
- $4.17
- Shipping
- $6.50
- Total landed
- $17.37
- Retail fee
- $4.67
- Recommended retail
- $43.72
- Profit per print
- $21.68
- Wholesale 25%
- $27.02
Assumptions used
- • Materials $6.70 = paper $1.50+ink $0.75+mat $2.00+board $0.80+sleeve $0.40+mailer $1.25
- • Labor $4.17 = 10min/60×$25/hr
- • Landed $17.37 denom 0.40
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Art Print Pricing Calculator
Generated 8/4/2026, 2:51:29 PM · Currency USD
Inputs
- Print size: 11x14
- Paper type: fine_art
- Paper cost per print: 1.5
- Ink cost per print: 0.75
- Matting cost per print: 2
- Backing board cost: 0.8
- Clear sleeve cost: 0.4
- Rigid mailer cost: 1.25
- Shipping cost to customer: 6.5
- Labor minutes per print: 10
- Hourly labor rate: 25
- Platform fee %: 10
- Platform fixed fee: 0.3
- Target profit margin %: 50
Results
- Paper cost: $1.50
- Ink cost: $0.75
- Matting: $2.00
- Backing board: $0.80
- Clear sleeve: $0.40
- Rigid mailer: $1.25
- Materials total: $6.70
- Labor: $4.17
- Shipping: $6.50
- Total landed: $17.37
- Retail fee: $4.67
- Recommended retail: $43.72
- Profit per print: $21.68
- Wholesale 25%: $27.02
Interpretation
Materials $6.70 (paper $1.50 + ink $0.75 + presentation $4.45), labor $4.17 = $17.37 landed. Retail at 50% + 10% fees $43.72, profit $21.68, wholesale $27.02.
How it works
Methodology & formulas
This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.
Calculation steps
- 1Sum all physical presentation components for materials per print.
- 2Calculate labor from print, trim, mat, and pack time.
- 3Add shipping for landed cost.
- 4Solve for retail price at target margin after fees.
- 5Derive wholesale at 25% margin for gallery keystone.
Formulas
- materials = paper + ink + mat + backing + sleeve + mailer
- labor = minutes/60 × rate
- landed = materials + labor + ship
- retail = landed/(1-margin-fee%)+feeFixed
- wholesale = landed/(1-0.25-fee%)+feeFixed
Important assumptions
- materialsPerUnit = paper + ink + mat + backing + sleeve + rigid mailer.
- laborPerUnit = laborMinutes/60 × hourlyRate.
- totalLanded = materialsPerUnit + laborPerUnit + shipping.
- Retail = landed / (1 - margin - fee%) + feeFixed.
- Wholesale uses 25% margin.
Worked example
11x14 fine art matted print
11×14 fine art: paper $1.50 + ink $0.75 + mat $2.00 + board $0.80 + sleeve $0.40 + mailer $1.25 = $6.70. Labor 10min × $25/hr = $4.17. +$6.50 ship = $17.37. Retail at 50%+10%: $17.37/(1−0.5−0.1)+$0.30 = $43.73. Profit $21.87 (50%). Wholesale at 25%: $23.78.
FAQ
Common questions
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