Art prints need gallery presentation to command gallery prices. Enter print size, paper type, paper cost, ink cost per print, matting cost, backing board, clear sleeve, rigid mailer, shipping, labor minutes and rate, platform fees, and target margin. Get materials per print, labor, total landed, recommended retail, profit per print, and wholesale for galleries.
Best for
Set a price for your business offer that covers the costs in this model and supports the target contribution you need. It covers Price art prints and posters — paper, ink, matting, backing, and protective sleeves for fine art, digital prints, and giclée.
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Standard art print size
Paper stock type
Sheet cost per print
Ink coverage per print
Mat board for framing
Acid-free backing board
Protective clear sleeve
Flat rigid mailer to prevent bending
Average shipping to customer
Print, trim, mat, and pack time
Your hourly rate
Marketplace fee percent
Per transaction fee
Desired margin after costs
Live estimates based on your inputs and editable fee assumptions.
Materials per print
$6.70
Paper + ink + mat + backing + sleeve + mailer
Labor per print
$4.17
Minutes × hourly rate
Total landed cost
$17.37
All in before fees
Recommended retail price
$43.72
At target margin
Profit per print
$21.68
At recommended retail
Achieved profit margin
Excellent49.6%
Profit / retail
Wholesale price (25% margin)
$27.02
For galleries and shops
What this means
Materials $6.70 (paper $1.50 + ink $0.75 + presentation $4.45), labor $4.17 = $17.37 landed. Retail at 50% + 10% fees $43.72, profit $21.68, wholesale $27.02.
Interactive breakdown of fees, costs, and remaining profit.
Distribution
Total $32.54 · 6 segments · interactive
Dollar amounts, share of revenue, and visual proportion.
Assumptions used
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Explore General BusinessGenerated 9/16/2026, 7:48:01 AM · Currency USD
Materials $6.70 (paper $1.50 + ink $0.75 + presentation $4.45), labor $4.17 = $17.37 landed. Retail at 50% + 10% fees $43.72, profit $21.68, wholesale $27.02.
How it works
This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.
Sources & review
This calculator is intentionally platform-agnostic, so it does not attach a platform fee URL.
No single official fee page is attached here. The model keeps these inputs editable so you can use the terms that apply to your situation.
This model uses editable planning assumptions. Confirm tax, payment, financing, or operating terms with the relevant provider, official authority, or adviser for your situation.
Defaults are editable estimates. Match them to your current account, provider statement, official authority, lender, or adviser before making a pricing or investment decision.
Calculator model reviewed: August 9, 2026. This date covers the page and calculator guidance, not a guarantee that every live platform rate or term was re-audited on that date.
Worked example
11×14 fine art: paper $1.50 + ink $0.75 + mat $2.00 + board $0.80 + sleeve $0.40 + mailer $1.25 = $6.70. Labor 10min × $25/hr = $4.17. +$6.50 ship = $17.37. Retail at 50%+10%: $17.37/(1−0.5−0.1)+$0.30 = $43.73. Profit $21.87 (50%). Wholesale at 25%: $23.78.
FAQ
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