Amazon Pricing Calculator
Amazon pricing is not sale price minus product cost. You pay referral fee as a percent of price, a fulfillment fee per unit whether FBA or FBM, inbound freight to Amazon, and packaging prep. This calculator reverse-engineers the minimum price you need to hit your desired margin and shows profit at any price you test. Switch between FBA and FBM fulfillment cost to compare channel economics before you launch.
Best for
Make the next pricing or planning decision with context
Set a price for your Amazon offer that covers the costs in this model and supports the target contribution you need. It covers Amazon prices that hit your target margin after referral fees, FBA or FBM fulfillment, shipping to Amazon, and packaging.
Instant calculations · Editable fee assumptions · Export-ready results
Inputs
Values update results instantly. Adjust fee assumptions to match your seller dashboard.
Your figures are saved in this browser on this device.
Costs
Sourcing or manufacturing cost.
FBA pick/pack + weight or FBM actual shipping + pick cost.
Freight to FBA warehouse. 0 if FBM.
Box, polybag, label, insert.
Amazon fees
Amazon category referral, often 15%.
Target
Net margin you want on sale price.
Price you want to test for actual margin.
Results
Live estimates based on your inputs and editable fee assumptions.
Total landed cost (excl referral)
$14.05
Product + fulfillment + inbound + packaging.
Minimum price for target margin
$23.42
Lowest price that hits your margin target.
Referral fee at min price
$3.51
Referral at break-even price.
Profit at test price
$11.44
Net at your test price.
Margin at test price
38.2%
Actual margin at test price.
Amazon fees at test price
$9.00
Referral + fulfillment at test price.
Suggested rounded price
$23.99
Psychological price suggestion.
What this means
At $29.99 you make $11.44 net, 38.2% margin. Minimum to hit 25% is $23.42 (referral $3.51 at that price). You have $6.57 pricing buffer above minimum.
Cost structure at test price
Interactive breakdown of fees, costs, and remaining profit.
Distribution
- Product & inbound+pack$9.5531.8%
- Fulfillment$4.5015.0%
- Referral at test$4.5015.0%
- Profit at test$11.4438.2%
Total $29.99 · 4 segments · interactive
Line-item breakdown
Dollar amounts, share of revenue, and visual proportion.
- Product cost
- $8.00
- Fulfillment cost
- $4.50
- Inbound to Amazon
- $0.75
- Packaging
- $0.80
- Landed cost ex-referral
- $14.05
- Referral %
- 15.0%
- Min price for target
- $23.42
- Referral at min
- $3.51
- Test price
- $29.99
- Referral at test
- $4.50
- Profit at test
- $11.44
- Margin at test
- 38.2%
- Amazon fees at test
- $9.00
- Suggested .99 price
- $23.99
Assumptions used
- • Landed ex-referral $14.05 = product $8.00 + fulfill $4.50 + inbound $0.75 + pack $0.80
- • Min price = landed ÷ (1 - 25% margin - 15.0% referral) = landed ÷ 0.600
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Explore AmazonAmazon Pricing Calculator
Generated 9/10/2026, 8:12:47 PM · Currency USD
Inputs
- Product cost per unit: 8
- Fulfillment cost per unit (FBA or FBM): 4.5
- Inbound shipping to Amazon per unit: 0.75
- Packaging and prep per unit: 0.8
- Referral fee %: 15
- Desired profit margin %: 25
- Test selling price: 29.99
Results
- Product cost: $8.00
- Fulfillment cost: $4.50
- Inbound to Amazon: $0.75
- Packaging: $0.80
- Landed cost ex-referral: $14.05
- Referral %: 15.0%
- Min price for target: $23.42
- Referral at min: $3.51
- Test price: $29.99
- Referral at test: $4.50
- Profit at test: $11.44
- Margin at test: 38.2%
- Amazon fees at test: $9.00
- Suggested .99 price: $23.99
Interpretation
At $29.99 you make $11.44 net, 38.2% margin. Minimum to hit 25% is $23.42 (referral $3.51 at that price). You have $6.57 pricing buffer above minimum.
How it works
Methodology & formulas
This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.
Calculation steps
- 1Landed cost = productCost + fulfillmentCost + shippingToAmazon + packagingCost.
- 2Let m = targetMargin/100 and r = referralFee/100. Minimum price = landedCost / (1 - m - r) when denominator >0.
- 3Referral at min price = minPrice × r.
- 4Profit at test price = testPrice - landedCost - testPrice×r.
- 5Margin at test = profitAtTest / testPrice ×100.
- 6Total Amazon fees at test = referralAtTest + fulfillmentCost.
Formulas
- Landed = product + fulfillment + inbound + packaging
- MinPrice = Landed ÷ (1 - targetMargin% - referral%)
- Referral = price × referral%
- ProfitAtTest = testPrice - landed - referralAtTest
- MarginAtTest = profitAtTest ÷ testPrice ×100
Important assumptions
- Total landed cost excludes referral because referral scales with sale price.
- Minimum price solves equations: price = landedCost / ((1 - margin/100) - referralPercent). When margin + referral >=100%, price is capped.
- Referral fee at any price equals price times referral percent.
- Suggested price rounds minimum price to nearest .99 psychological level.
- Profit at test price equals testPrice minus landed cost minus referral at test price.
Sources & review
Know what this estimate is built on
Use these official references to locate the policy, plan, or help details behind the editable inputs.
Official references
Use the current terms
These official references are starting points for published policies, pricing, or help. They do not validate every default in this calculator. Rates, plans, eligibility, regions, and account terms can change, so compare the editable fields with your account before relying on the result.
Defaults are editable estimates. Match them to your current account, provider statement, official authority, lender, or adviser before making a pricing or investment decision.
Calculator model reviewed: August 9, 2026. This date covers the page and calculator guidance, not a guarantee that every live platform rate or term was re-audited on that date.
Worked example
Private label kit pricing to hit 25% margin
$8 product, $4.50 FBA fulfillment, $0.75 inbound, $0.80 packaging, 15% referral, target 25% margin, test price $29.99.
FAQ
Common questions
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