Amazon FBM Calculator

    Fulfilled by Merchant means you ship, not Amazon. Your profit depends on referral fee percent, what you charge for shipping vs what you actually pay carrier, product cost, packaging, closing fee, and warehouse storage spread per order. Enter sale price, shipping charged, product and fulfillment costs, referral minimum, and monthly orders to see per-order referral fee, fulfillment costs, storage per order, total costs, net profit, and margin. Compare FBM vs FBA before buying inventory.

    Instant calculations · Editable fee assumptions · Export-ready results

    Inputs

    Values update results instantly. Adjust fee assumptions to match your seller dashboard.

    Pricing

    USD

    Amazon listing price.

    USD

    Shipping income if any.

    Product & fulfillment

    USD

    Sourcing or making one unit.

    USD

    Carrier cost for this order.

    USD

    Box, mailer, tape, insert.

    Amazon fees

    %

    Category referral rate, often 15%.

    USD

    Category minimum, often $0.30.

    USD

    Media categories only, else 0.

    Overhead

    USD

    Rent portion for inventory storage.

    To spread storage per order.

    Results

    Live estimates based on your inputs and editable fee assumptions.

    44.2% · Excellent

    Total revenue per order

    $29.98

    Sale price plus shipping charged.

    Referral fee

    $4.50

    Amazon referral.

    Fulfillment costs

    $12.24

    Product + shipping + packaging.

    Storage per order

    $0.00

    Monthly storage divided by orders.

    Total costs

    $16.74

    All fees and fulfillment.

    Net profit per order

    $13.24

    Revenue minus total.

    Profit margin

    Excellent

    44.2%

    Net profit divided by revenue.

    What this means

    Healthy FBM: $13.24 net per order, 44.2% margin on $29.98 revenue. Referral $4.50, fulfillment $12.24, storage $0.00 per order.

    Amazon FBM order economics

    Interactive breakdown of fees, costs, and remaining profit.

    Distribution

    • Referral fee
      $4.50
      15.0%
    • Fulfillment
      $12.24
      40.8%
    • Net profit
      $13.24
      44.2%

    Total $29.98 · 3 segments · interactive

    Line-item breakdown

    Dollar amounts, share of revenue, and visual proportion.

    Revenue
    $29.98
    Referral fee
    $4.50
    Fulfillment costs
    $12.24
    Storage per order
    $0.00
    Total costs
    $16.74
    Net profit
    $13.24
    Profit margin
    44.2%

    Assumptions used

    • • Referral 15.0% min $0.30 on $29.98
    • • Fulfillment $6.00 product + $4.99 ship + $1.25 pack
    • • Storage $0.00 ÷ 50 orders = $0.00

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    Profit intelligence

    Profit Health Score

    A quick read on margin strength, fee efficiency, shipping control, and pricing safety.

    92
    / 100
    ExcellentCalculated from live inputs — updates instantly
    Profit margin: 44.2% margin is excellent. Premium pricing is working well for this product.
    Fee burden: Only 0.0% of revenue goes to fees — very efficient.
    Shipping cost: Shipping costs look controlled or not applicable to this calculator.

    AI Business Insights

    New

    Personalized recommendations generated from your live calculation. No generic advice — every insight uses your actual numbers.

    Excellent margin — premium positioning is working

    With 44.2% margin and $13.24 profit per order, this product is priced well above costs. You have strong headroom to offer bundle discounts, absorb seasonal shipping surcharges, or invest in better packaging without eroding profit.

    Insights update instantly as you edit inputs. They are estimates based on your assumptions, not financial advice.

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    How it works

    Methodology & formulas

    This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.

    Calculation steps

    1. 1Revenue = salePrice + shippingCharged.
    2. 2Referral fee = Math.max(revenue × referralFeePercent/100, referralFeeMinimum).
    3. 3Fulfillment = productCost + actualShippingCost + packagingCost.
    4. 4Storage per order = avgMonthlyOrders >0 ? monthlyStorageOrWarehouse / avgMonthlyOrders : 0.
    5. 5Total costs = referralFee + fulfillment + closingFee + storagePerOrder.
    6. 6Net profit = revenue − totalCosts.
    7. 7Profit margin = netProfit / revenue ×100 when revenue >0.

    Formulas

    • Revenue = salePrice + shippingCharged
    • ReferralFee = max(revenue×referral% , minimum)
    • Fulfillment = product + actualShipping + packaging
    • StoragePerOrder = monthlyStorage ÷ avgMonthlyOrders
    • TotalCosts = referral + fulfillment + closing + storagePerOrder
    • NetProfit = revenue − totalCosts
    • Margin = netProfit ÷ revenue ×100

    Important assumptions

    • Revenue equals sale price plus shipping charged to buyer.
    • Referral fee equals max(revenue × referralFeePercent, minimum).
    • Fulfillment costs equal product cost plus actual shipping cost plus packaging cost.
    • Storage per order equals monthly storage divided by average monthly orders when orders >0, else 0.
    • Total costs equal referral fee plus fulfillment plus closing fee plus storage per order.
    • Net profit equals revenue minus total costs and margin equals profit divided by revenue.

    Worked example

    $24.99 product with $4.99 shipping charged

    $24.99 sale, $4.99 shipping charged, product $6, actual shipping $4.99, packaging $1.25, referral 15% min $0.30, closing $0, storage $0 monthly, 50 orders avg.

    Revenue $29.98. Referral 15% $4.50 (above $0.30 min). Fulfillment $12.24 (6+4.99+1.25). Storage per order $0. Total costs $4.50+$12.24 = $16.74, net profit $13.24, margin 44.2%. If you offer free shipping, revenue $24.99, referral $3.75, fulfillment same $12.24, net $9.00 margin 36%. Charging shipping improves margin because referral on shipping is offset by shipping income.

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