YouTube RPM Calculator
RPM is revenue per 1,000 views after YouTube's cut — the number that predicts your take-home. Enter total revenue and total views to see RPM, estimated CPM, how you compare to niche averages, and how many views you'd need to hit a target RPM or monthly income. Track rolling RPM, not daily, for realistic forecasting.
Instant calculations · Editable fee assumptions · Export-ready results
Inputs
Values update results instantly. Adjust fee assumptions to match your seller dashboard.
Channel performance
Total YouTube revenue after YouTube share.
Total views in period.
Time window for data.
Goals
Goal RPM to model views needed.
Results
Live estimates based on your inputs and editable fee assumptions.
Total revenue
$350.00
Revenue you entered.
Total views
100,000
Views in period.
RPM
$3.50
Revenue per 1,000 views after YouTube cut.
Estimated CPM
$6.36
CPM before YouTube 45% cut.
RPM vs $4 avg benchmark
87.5%
How your RPM compares to $4 baseline.
Monthly projection at this RPM
$350.00
Same RPM annualized as monthly figure.
Views needed for target RPM context
142,858
Illustrative views scaling reference.
What this means
RPM $3.50 is around average. Estimated CPM $6.36. At 100,000 views, you are at 88%% of $4 baseline. To experience $5.00 RPM efficiency at same revenue, reference views 142,858.
Channel RPM analysis
Interactive breakdown of fees, costs, and remaining profit.
Distribution
- Your RPM$3.5041.2%
- Target RPM$5.0058.8%
Total $8.50 · 2 segments · interactive
Line-item breakdown
Dollar amounts, share of revenue, and visual proportion.
- Total revenue
- $350.00
- Total views
- 100,000
- RPM
- $3.50
- Estimated CPM
- $6.36
- vs $4 baseline
- 87.5%
- Monthly projection
- $350.00
- Views needed for target context
- 142,858
- Target RPM
- $5.00
Assumptions used
- • RPM 350.00 ÷ 100000 × 1000
- • CPM = RPM ÷ 0.55 = 6.36
- • vs $4 baseline = 87.5%%
- • Period monthly
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YouTube RPM Calculator
Generated 7/29/2026, 2:52:19 AM · Currency USD
Inputs
- Total revenue: 350
- Total views: 100000
- Period: monthly
- Target RPM you want to reach: 5
Results
- Total revenue: $350.00
- Total views: 100,000
- RPM: $3.50
- Estimated CPM: $6.36
- vs $4 baseline: 87.5%
- Monthly projection: $350.00
- Views needed for target context: 142,858
- Target RPM: $5.00
Interpretation
RPM $3.50 is around average. Estimated CPM $6.36. At 100,000 views, you are at 88%% of $4 baseline. To experience $5.00 RPM efficiency at same revenue, reference views 142,858.
How it works
Methodology & formulas
This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.
Calculation steps
- 1RPM calculated as totalRevenue divided by totalViews times 1000.
- 2Estimated CPM calculated as RPM divided by 0.55.
- 3RPM vs average compares your RPM to $4 baseline as percent.
- 4Monthly projection equals totalRevenue when period is monthly; otherwise same value for reference.
- 5Views needed for target = totalViews × targetRPM / rpm when rpm >0.
- 6Chart shows your RPM vs target RPM.
Formulas
- RPM = totalRevenue ÷ totalViews × 1000
- Estimated CPM = RPM ÷ 0.55
- RPM vs $4 = (RPM ÷ 4 × 100) - 100 as delta, stored as RPM/4×100
- Views needed = totalViews × targetRPM ÷ RPM
Important assumptions
- RPM = totalRevenue ÷ totalViews × 1000.
- Estimated CPM = RPM ÷ 0.55 assuming 55% creator share and 100% monetized for estimate.
- RPM vs average uses $4 as general baseline; finance $8+, gaming $1-$3.
- Monthly projection equals RPM-based revenue at current views if period is monthly; otherwise shows same revenue as entered for reference.
- Views needed for target is illustrative: totalViews × targetRPM / current RPM when RPM >0.
- Benchmarks are US-centric and vary by seasonality.
Worked example
100k views earning $350
$350 total revenue, 100k views, monthly period, target $5 RPM.
FAQ
Common questions
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