YouTube CPM Calculator
CPM is what advertisers pay per 1,000 impressions before YouTube takes its cut. Enter total ad revenue and either impressions or total views to see CPM, RPM, and your estimated creator take-home. If you only know views, we estimate impressions using average ads per view. Use this to compare niche rates, seasonality, and sponsorship pricing.
Instant calculations · Editable fee assumptions · Export-ready results
Inputs
Values update results instantly. Adjust fee assumptions to match your seller dashboard.
Ad performance
Gross ad revenue before YouTube's split.
Total ad impressions served in period.
Alternate input
If you don't have impressions, enter views and we'll estimate.
Estimated ad impressions per view, typically 1-3.
Context
Time window for this data.
Results
Live estimates based on your inputs and editable fee assumptions.
Total ad revenue
$200.00
Gross ad revenue entered.
Impressions used
50,000
Impressions used for CPM calc.
CPM
$4.00
Advertiser cost per 1,000 impressions.
Estimated RPM (55% share)
$2.20
Creator revenue per 1k views after YouTube share.
Estimated creator revenue
$110.00
Your 55% share of ad revenue.
Revenue per 1,000 views
$0.00
Gross revenue per 1k views if views entered.
What this means
CPM $4.00 is typical. RPM $2.20 after 55%% share. Creator revenue $110.00. At 50,000 impressions, revenue per 1k views $0.00.
CPM breakdown
Interactive breakdown of fees, costs, and remaining profit.
Distribution
- Gross revenue$200.0064.5%
- Creator share$110.0035.5%
Total $310.00 · 2 segments · interactive
Line-item breakdown
Dollar amounts, share of revenue, and visual proportion.
- Total ad revenue
- $200.00
- Impressions used
- 50,000
- CPM
- $4.00
- Estimated RPM (55%)
- $2.20
- Estimated creator revenue
- $110.00
- Revenue per 1k views
- $0.00
- Avg ads per view
- 2
Assumptions used
- • Impressions 50000 used for CPM
- • CPM = 200.00 ÷ 50000 × 1000
- • RPM = CPM × 55%%
- • Period: monthly
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YouTube CPM Calculator
Generated 7/29/2026, 2:50:52 AM · Currency USD
Inputs
- Total ad revenue: 200
- Total ad impressions: 50000
- Total views (optional) — if you know views instead of impressions: 0
- Average ads per view: 2
- Period: monthly
Results
- Total ad revenue: $200.00
- Impressions used: 50,000
- CPM: $4.00
- Estimated RPM (55%): $2.20
- Estimated creator revenue: $110.00
- Revenue per 1k views: $0.00
- Avg ads per view: 2
Interpretation
CPM $4.00 is typical. RPM $2.20 after 55%% share. Creator revenue $110.00. At 50,000 impressions, revenue per 1k views $0.00.
How it works
Methodology & formulas
This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.
Calculation steps
- 1Determine impressions: if totalViews > 0, use estimatedImpressions = totalViews × avgAdsPerView, otherwise use totalImpressions.
- 2CPM = totalAdRevenue / impressionsUsed × 1000 when impressions > 0.
- 3RPM = CPM × 0.55 to reflect creator share.
- 4Estimated creator revenue = totalAdRevenue × 0.55.
- 5Revenue per 1k views = totalViews > 0 ? (totalAdRevenue / totalViews) × 1000 : 0.
- 6Chart shows CPM vs creator share value.
Formulas
- Estimated impressions = totalViews × avgAdsPerView (when views provided)
- CPM = totalAdRevenue ÷ impressions × 1000
- RPM = CPM × 0.55
- Creator revenue = totalAdRevenue × 0.55
- Revenue per 1k views = totalAdRevenue ÷ totalViews × 1000
Important assumptions
- CPM is calculated as (ad revenue / impressions) × 1000.
- If total views is provided, estimated impressions = totalViews × avgAdsPerView.
- RPM estimated at 55% of CPM for standard YouTube Partner Program, actual varies by monetized percent.
- Creator revenue estimated as 55% of gross ad revenue, before taxes.
- Period field does not change math, it labels your scenario as monthly, weekly, or custom.
- Revenue per 1,000 views is only meaningful when total views > 0.
Worked example
Channel with $200 ad revenue and 50k impressions
$200 gross ad revenue, 50,000 impressions, period monthly. No views entered, avg 2 ads per view default.
FAQ
Common questions
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