T-Shirt Pricing Calculator
Price your tees like a print shop owner. Enter blank cost by brand, print method DTG, screen, vinyl or embroidery, ink cost per color and number of colors, setup fees amortized over quantity, packaging and shipping, platform fees, and target margin. Get production cost, landed cost, recommended retail at target margin, profit per shirt, and wholesale price for bulk orders.
Instant calculations · Editable fee assumptions · Export-ready results
Inputs
Values update results instantly. Adjust fee assumptions to match your seller dashboard.
Production
Blank tee wholesale cost (Gildan, Bella+Canvas, etc.)
Print method affecting cost calculation.
Ink cost per color per shirt
Number of colors in design.
Setup/screen fee (screen printing), amortize per order
Shirts in this batch to amortize setup.
Additional
Poly bag, label, box split.
Average shipping to customer
Sales channel
Marketplace or payment fee percent.
Fixed transaction fee.
Target
Desired margin after all costs.
Results
Live estimates based on your inputs and editable fee assumptions.
Blank shirt cost
$3.50
Base tee cost.
Print cost per shirt
$1.60
Ink + method specific costs.
Production total per shirt
$5.10
Blank + print.
Packaging & shipping
$4.49
Pack + ship per order.
Total landed cost per shirt
$9.59
All in before fees and profit.
Recommended retail price
$19.48
Price to achieve target margin after fees.
Profit per shirt
$7.64
At recommended retail.
Achieved profit margin
Excellent39.2%
Profit divided by retail.
Wholesale price (25% margin)
$15.05
Bulk price at 25% margin.
What this means
Blank $3.50 + dtg print $1.60 = $5.10 production. Pack+ship $4.49 = $9.59 landed. At 40% margin + 10% fees, retail $19.48, profit $7.64, wholesale $15.05 at 25% margin.
T-shirt cost breakdown
Interactive breakdown of fees, costs, and remaining profit.
Distribution
- Blank$3.5018.0%
- Print$1.608.2%
- Pack & ship$4.4923.0%
- Fees$2.2511.5%
- Profit$7.6439.2%
Total $19.48 · 5 segments · interactive
Line-item breakdown
Dollar amounts, share of revenue, and visual proportion.
- Blank cost
- $3.50
- Print cost
- $1.60
- Production total
- $5.10
- Packaging & shipping
- $4.49
- Total landed
- $9.59
- Retail fee at recommended
- $2.25
- Recommended retail
- $19.48
- Profit per shirt
- $7.64
- Profit margin
- 39.2%
- Wholesale 25% margin
- $15.05
Assumptions used
- • Print dtg: ink $0.80×2 + method base
- • Landed $9.59 = $5.10 prod + $4.49 pack/ship
- • Margin 40% + fees 10% => denom 0.50
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T-Shirt Pricing Calculator
Generated 8/4/2026, 2:52:15 PM · Currency USD
Inputs
- Blank t-shirt cost: 3.5
- Print method: dtg
- Ink cost per color per shirt: 0.8
- Number of ink colors: 2
- Setup / screen fee total: 25
- Order quantity for amortization: 50
- Packaging cost per shirt: 0.5
- Shipping cost per shirt: 3.99
- Platform fee %: 10
- Platform fixed fee per sale: 0.3
- Target profit margin %: 40
Results
- Blank cost: $3.50
- Print cost: $1.60
- Production total: $5.10
- Packaging & shipping: $4.49
- Total landed: $9.59
- Retail fee at recommended: $2.25
- Recommended retail: $19.48
- Profit per shirt: $7.64
- Profit margin: 39.2%
- Wholesale 25% margin: $15.05
Interpretation
Blank $3.50 + dtg print $1.60 = $5.10 production. Pack+ship $4.49 = $9.59 landed. At 40% margin + 10% fees, retail $19.48, profit $7.64, wholesale $15.05 at 25% margin.
How it works
Methodology & formulas
This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.
Calculation steps
- 1Determine print cost by method: DTG scales with colors, screen amortizes setup, vinyl and embroidery have base costs.
- 2Add blank to get production total per shirt.
- 3Add packaging and shipping for landed before fees.
- 4Solve retail price needed to achieve target margin after percentage and fixed fees.
- 5Derive wholesale at lower 25% margin for bulk comparison.
Formulas
- printCost DTG = inkCost × colors
- printCost screen = inkCost×colors + setup/quantity
- printCost vinyl ≈ 2.50 + colors×0.25
- printCost embroidery ≈ 3.50 + colors×0.30
- production = blank + printCost
- landed = production + pack + ship
- retail = landed/(1-margin-fee%)+feeFixed
Important assumptions
- DTG print cost = inkCostPerColor × numberOfColors.
- Screen print = ink per color + setupFee / quantity.
- Vinyl approx $2.50 flat plus color factor.
- Embroidery approx $3.50 flat plus color factor.
- Total landed = blank + print + packaging + shipping.
- Retail = landed / (1 - margin - fee%) + feeFixed.
- Wholesale uses 25% margin with same formula.
Worked example
DTG 2-color tee at 50 units
$3.50 blank, DTG 2 colors × $0.80 = $1.60 print, $5.10 production. +$0.50 pack + $3.99 ship = $9.59 total. Retail at 40% margin +10% fees: $9.59/(1-0.4-0.1)+$0.30=$19.48. Profit $7.79. Wholesale at 25%: $15.10.
FAQ
Common questions
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