Fourthwall Pricing Calculator
Set what you want to keep from one Fourthwall sale and test the retail price you are considering. The solver uses the selected product type and plan to apply editable platform-fee planning context, then adds payment processing, base cost, refunds, marketing, tax reserve, and an allocated Pro cost. It keeps platform fees and processing separate so the suggested price reflects the costs you actually carry.
Best for
Make the next pricing or planning decision with context
Set a price for your Fourthwall offer that covers the costs in this model and supports the target contribution you need. It covers Find a Fourthwall retail price for a target creator take-home or margin after platform, processing, product, refund, marketing, and plan costs.
Instant calculations · Editable fee assumptions · Export-ready results
Inputs
Values update results instantly. Adjust fee assumptions to match your seller dashboard.
Your figures are saved in this browser on this device.
Targets
Amount you want left after modeled costs and tax reserve.
After-reserve take-home as a share of the retail price.
Compare a price you are considering with the solved targets.
Fourthwall context
The product type supplies the starting platform-fee context.
Free uses $0. Pro uses the estimated monthly amount below, which you can replace with your account charge.
Platform fee
Off uses the selected product and plan context. On uses the editable rate below.
Used when custom platform fees are enabled. Enter the rate shown in your current account or product settings.
Sale costs
Production, fulfillment, or delivery cost for one sale or member payment.
Allocates the Pro monthly cost across the modeled sales.
Payment processing
Payment route for the sale you are pricing.
Domestic and international planning contexts have different rates.
Off uses the selected method and region context. On uses the editable rate and fixed fee below.
Used when custom processing is enabled.
Fixed processor charge for this sale when custom processing is enabled.
Plan cost
Editable planning estimate, not a guaranteed current Fourthwall price.
Other costs
Planning share of the retail price held for refunds or credits.
Paid promotion, creator commissions, or launch cost allocated to one sale.
Cash reserve applied only to positive pre-reserve take-home.
Results
Live estimates based on your inputs and editable fee assumptions.
Price for target take-home
$1,124.64
Retail price needed for the target after reserve.
Price for target margin
$33.17
Retail price needed for the target after-reserve margin.
Pre-reserve take-home at test price
$887.70
Tax reserve at test price
$177.54
After-reserve take-home
$710.16
Platform fee at test price
$50.00
Processing at test price
$29.30
Refund or credit reserve
$20.00
Base cost at test price
$10.00
Marketing and Pro allocation
$3.00
Effective after-reserve cost rate
29.0%
Target review
Targets are mathematically reachable with the entered assumptions.
Flags an infeasible target under the entered assumptions.
What this means
The test price leaves 710.16 after reserve, below the 800.00 target. A price near 1124.64 reaches the target if the assumptions hold.
Fourthwall test-price economics
Interactive breakdown of fees, costs, and remaining profit.
Distribution
- Fourthwall platform fee$50.006.1%
- Payment processing$29.303.6%
- Refund reserve$20.002.4%
- Base cost$10.001.2%
- Marketing and Pro allocation$3.000.4%
- After-reserve take-home$710.1686.3%
Total $822.46 · 6 segments · interactive
Line-item breakdown
Dollar amounts, share of revenue, and visual proportion.
- Price for target take-home
- $1,124.64
- Price for target margin
- $33.17
- Pre-reserve take-home at test
- $887.70
- Tax reserve at test
- $177.54
- After-reserve take-home
- $710.16
- Platform fee at test
- $50.00
- Processing at test
- $29.30
- Refund reserve
- $20.00
- Base cost
- $10.00
- Marketing and Pro allocation
- $3.00
- Effective after-reserve cost rate
- 29.0%
Assumptions used
- • Digital on Free: 5.0% platform-fee context
- • Cards domestic: 2.90% plus 0.30 per sale
- • Pro allocation 0.00 across 50 expected monthly sales
- • Refund reserve 2.0%; tax reserve 20.0%
- • Fourthwall terms remain editable planning inputs
Your next best moves
Use your Fourthwall Pricing result to make the next decision. These Fourthwall tools follow the same cost and pricing thread.
Keep the decision moving with the free Etsy Seller Toolkit
Download a practical checklist for pricing, hidden cost leaks, and healthier profit decisions alongside this result.
More Fourthwall calculators and guides are in the category hub.
Explore FourthwallFourthwall Pricing Calculator
Generated 9/10/2026, 1:22:37 AM · Currency USD
Inputs
- Target after-reserve take-home per sale: 800
- Target after-reserve margin: 40
- Current or test retail price: 1000
- Product type: digital
- Fourthwall plan: free
- Use a custom platform-fee rate: false
- Custom Fourthwall platform fee: 5
- Base or manufacturing cost per sale: 10
- Expected sales or member payments per month: 50
- Processing method: cards
- Processing region: domestic
- Use custom processing terms: false
- Custom processing rate: 2.9
- Custom processing fixed fee: 0.3
- Estimated Pro monthly cost: 15
- Refund or credit rate: 2
- Marketing cost per sale: 3
- Tax reserve rate: 20
Results
- Price for target take-home: $1,124.64
- Price for target margin: $33.17
- Pre-reserve take-home at test: $887.70
- Tax reserve at test: $177.54
- After-reserve take-home: $710.16
- Platform fee at test: $50.00
- Processing at test: $29.30
- Refund reserve: $20.00
- Base cost: $10.00
- Marketing and Pro allocation: $3.00
- Effective after-reserve cost rate: 29.0%
Interpretation
The test price leaves 710.16 after reserve, below the 800.00 target. A price near 1124.64 reaches the target if the assumptions hold.
How it works
Methodology & formulas
This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.
Calculation steps
- 1Choose the product type and plan to set the platform-fee context.
- 2Allocate the selected monthly Pro cost across expected monthly sales.
- 3Combine platform, processing, and refund rates into the variable deduction rate.
- 4Add the base cost, processing fixed fee, marketing cost, and Pro allocation as fixed per-sale costs.
- 5Solve the retail price for target after-reserve take-home and target after-reserve margin.
- 6Test the current price and show every deduction separately.
Formulas
- Platform fee = price x platform-fee rate
- Pro allocation per sale = Pro monthly cost / max(1, expected monthly sales)
- Pre-reserve take-home = price x (1 - platform rate - processing rate - refund rate) - base cost - processing fixed fee - marketing cost - Pro allocation
- After-reserve take-home = pre-reserve take-home - max(0, pre-reserve take-home) x tax reserve rate
- Price for target take-home = [target + fixed costs x (1 - reserve rate)] / [(1 - variable rate) x (1 - reserve rate)]
- Price for target margin = fixed costs x (1 - reserve rate) / [(1 - variable rate) x (1 - reserve rate) - target margin]
Important assumptions
- Platform-fee planning contexts start at 0% for catalog physical and self-fulfilled, 5% for digital on Free, 0% for digital on Pro, and 5% for membership on either plan.
- Cards start at 2.9% plus $0.30 domestic or 3.9% plus $0.30 international. PayPal starts at 3.49% plus $0.49 domestic or 4.99% plus $0.49 international. All processing terms are editable.
- The Pro cost is allocated across expected monthly sales or member payments. Its default is an editable estimate, not a guaranteed plan price. Free contributes $0.
- Refund rate is a planning holdback on retail price. Base cost and marketing cost are per-sale inputs, while the tax reserve is applied after pre-reserve take-home.
- A target returns zero with a review status when platform, processing, refund, reserve, or margin assumptions leave no finite price solution.
Sources & review
Know what this estimate is built on
Use these official references to locate the policy, plan, or help details behind the editable inputs.
Official references
Use the current terms
These official references are starting points for published policies, pricing, or help. They do not validate every default in this calculator. Rates, plans, eligibility, regions, and account terms can change, so compare the editable fields with your account before relying on the result.
Defaults are editable estimates. Match them to your current account, provider statement, official authority, lender, or adviser before making a pricing or investment decision.
Calculator model reviewed: August 9, 2026. This date covers the page and calculator guidance, not a guarantee that every live platform rate or term was re-audited on that date.
Worked example
A planning example for an $800 take-home target
A digital Free-plan sale uses a $10 base cost, 50 expected monthly sales, cards domestic at 2.9% plus $0.30, a 2% refund holdback, $3 marketing per sale, and a 20% tax reserve. The 5% digital platform context and all other rates are editable planning inputs.
FAQ
Common questions
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