Facebook Marketplace Pricing Calculator
Set the payout or profit a Marketplace sale needs to produce, then solve for an item price per shipment. Compare shipped checkout with local pickup without checkout, keep buyer-paid shipping separate from your seller-paid label, and let the model enforce the $0.80 minimum per shipped shipment. Sales tax stays outside seller revenue.
Best for
Make the next pricing or planning decision with context
Set a price for your Facebook Marketplace offer that covers the costs in this model and supports the target contribution you need. It covers Solve for a Facebook Marketplace item price from a target payout or profit, including shipped-checkout minimum fees and local-pickup scenarios.
Instant calculations · Editable fee assumptions · Export-ready results
Inputs
Values update results instantly. Adjust fee assumptions to match your seller dashboard.
Your figures are saved in this browser on this device.
Profit goal
Solve for payout before product cost or profit after product and seller costs.
Dollar amount the order should produce under the selected goal.
Sale path
Choose shipped checkout or local pickup without checkout.
Sale details
Buyer shipping included in the shipped-checkout fee base.
Minimum fee is applied separately to each shipment.
Your costs
Product cost allocated to one shipment.
Packing materials per shipment.
Shipping cost you cover for each shipment.
Returns, meet-up travel, refunds, or other costs.
Marketplace fee assumptions
10% is an editable US planning estimate. Local pickup ignores this field.
$0.80 is an editable shipped-checkout planning estimate.
Results
Live estimates based on your inputs and editable fee assumptions.
Recommended item price per shipment
$0.00
Price that reaches the selected payout or profit goal.
Buyer total excluding tax
$8.00
Recommended item price plus buyer-paid shipping, times shipments.
Modeled Marketplace fee
$0.80
Percentage fee or minimum per shipment.
Projected payout before product
-$3.80
After platform fee and non-product seller costs.
Projected profit
-$18.80
Projected payout less product cost.
Projected margin
-235.0%
Projected profit divided by buyer total excluding tax.
Goal used
Target profit after costs
Payout or profit goal selected above.
Fee rule used
Shipped checkout, percentage fee applies
Minimum, percentage, or local pickup rule used.
What this means
A shipped with marketplace checkout item price of $0.00 per shipment produces $-18.80 projected profit and $-3.80 payout before product. Shipped checkout, percentage fee applies
What builds the recommended Marketplace price
Interactive breakdown of fees, costs, and remaining profit.
Distribution
- Product and seller costs$26.0055.6%
- Marketplace fee$0.801.7%
- Target profit after costs$20.0042.7%
Total $46.80 · 3 segments · interactive
Line-item breakdown
Dollar amounts, share of revenue, and visual proportion.
- Recommended item price
- $0.00
- Buyer-paid shipping
- $8.00
- Buyer total excluding tax
- $8.00
- Marketplace fee
- $0.80
- Seller shipping, packaging, and other
- $11.00
- Product cost
- $15.00
- Projected profit
- -$18.80
- Projected margin
- -235.0%
Assumptions used
- • Shipped with Marketplace checkout, 1 shipment
- • Shipped checkout, percentage fee applies
- • Target profit after costs: $20.00
- • Sales tax excluded from seller revenue
Recommended next step
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Explore Facebook MarketplaceFacebook Marketplace Pricing Calculator
Generated 9/11/2026, 3:20:38 AM · Currency USD
Inputs
- Pricing goal: profit
- Target amount per order: 20
- Marketplace path: shipped
- Buyer-paid shipping per shipment: 8
- Shipment count: 1
- Product cost per shipment: 15
- Packaging cost per shipment: 1
- Seller label or carrier cost per shipment: 8
- Returns and other cost per shipment: 2
- Shipped checkout fee (%): 10
- Minimum fee per shipment: 0.8
Results
- Recommended item price: $0.00
- Buyer-paid shipping: $8.00
- Buyer total excluding tax: $8.00
- Marketplace fee: $0.80
- Seller shipping, packaging, and other: $11.00
- Product cost: $15.00
- Projected profit: -$18.80
- Projected margin: -235.0%
Interpretation
A shipped with marketplace checkout item price of $0.00 per shipment produces $-18.80 projected profit and $-3.80 payout before product. Shipped checkout, percentage fee applies
How it works
Methodology & formulas
This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.
Calculation steps
- 1Solve per shipment, then multiply the buyer total and fee by shipment count.
- 2For shipped checkout, compare the percentage fee with the minimum fee per shipment and use the larger amount.
- 3For a profit goal, add product cost per shipment to the required payout. For a payout goal, solve only for payout before product cost.
- 4The solved price accounts for buyer-paid shipping, seller label or carrier cost, packaging, returns or other cost, and the path-specific fee.
Formulas
- Shipped fee per shipment = max((item price + buyer shipping) × fee%, minimum fee)
- Payout per shipment = item price + buyer shipping − fee − seller shipping − packaging − returns and other
- Required payout per shipment = target payout ÷ shipments, or (target profit ÷ shipments) + product cost per shipment
- Recommended item price is the lowest nonnegative price that reaches the required payout under the applicable fee regime
Important assumptions
- This is a US-focused planning model. Shipped checkout may not be available for every country, account, listing, or category.
- Shipped checkout defaults to 10% with an editable $0.80 minimum per shipment. Buyer-paid shipping can be in the fee base.
- Local pickup without checkout uses 0% platform fee. Add meet-up travel or payment costs to returns and other cost if they apply.
- Target payout means after platform fee, seller shipping, packaging, and returns or other costs, before product cost. Target profit also covers product cost.
- Sales tax is excluded from seller revenue. Older 5% and $0.40 guidance is outdated for this planning model. Verify current Meta terms and availability.
Sources & review
Know what this estimate is built on
Use these official references to locate the policy, plan, or help details behind the editable inputs.
Official references
Use the current terms
Public terms can vary by account, region, category, plan, or seller program. Use the official reference as a starting point, then verify the rates and terms shown in your account.
Defaults are editable estimates. Match them to your current account, provider statement, official authority, lender, or adviser before making a pricing or investment decision.
Calculator model reviewed: August 9, 2026. This date covers the page and calculator guidance, not a guarantee that every live platform rate or term was re-audited on that date.
Worked example
Price a shipped order for $20 profit
One shipped order with $8 buyer-paid shipping, $15 product cost, $1 packaging, $8 seller label, $2 returns or other cost, and a 10% fee with a $0.80 minimum.
FAQ
Common questions
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