Printify Pricing Calculator
Decide what profit you want to keep, then see what retail price you must charge. Includes Printify base production, shipping, marketplace percent and fixed fees, plus packaging and marketing. Helps you avoid pricing by guesswork and keep minimum margin even when ad costs shift.
Best for
Make the next pricing or planning decision with context
Set a price for your Printify offer that covers the costs in this model and supports the target contribution you need. It covers Work backward from target profit to recommended Printify retail price after production, shipping, platform fees, and marketing.
Instant calculations · Editable fee assumptions · Export-ready results
Inputs
Values update results instantly. Adjust fee assumptions to match your seller dashboard.
Your figures are saved in this browser on this device.
Target
Net profit you want to keep.
Printify costs
Production cost per unit.
Shipping per unit from provider.
Fees
Percent fee of sales channel.
Fixed fee per transaction.
Additional
Extra branded packaging per unit.
Ad spend per order.
Results
Live estimates based on your inputs and editable fee assumptions.
Fulfillment cost
$18.99
Base plus shipping plus extras.
Fixed fees
$0.30
Fixed processing fee.
Packaging & marketing
$1.50
Add-ons and marketing combined.
Recommended retail price
$30.32
Price that delivers target profit.
Effective margin
26.4%
Profit as share of recommended price.
Markup on fulfillment
59.7%
Markup over total product costs.
What this means
Charge about $30.32 to keep $8.00 after costs. That is 26.4% margin, 60% markup over fulfillment $18.99. Fees at 10.0% drive price up by about $3.03.
Printify pricing build-up
Interactive breakdown of fees, costs, and remaining profit.
Distribution
- Base cost$12.5045.8%
- Shipping$4.9918.3%
- Fixed fee$0.301.1%
- Packaging & marketing$1.505.5%
- Target profit$8.0029.3%
Total $27.29 · 5 segments · interactive
Line-item breakdown
Dollar amounts, share of revenue, and visual proportion.
- Base production
- $12.50
- Printify shipping
- $4.99
- Packaging & marketing
- $1.50
- Fulfillment total
- $18.99
- Fixed fee
- $0.30
- Target profit
- $8.00
- Recommended price
- $30.32
- Effective margin
- 26.4%
- Markup
- 59.7%
Assumptions used
- • Fulfillment 18.99 includes base + ship + extras
- • Fee 10.0% + 0.30 fixed on final retail
- • Target profit 8.00
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Explore PrintifyPrintify Pricing Calculator
Generated 9/12/2026, 5:53:01 PM · Currency USD
Inputs
- Target profit per order: 8
- Printify base cost: 12.5
- Printify shipping: 4.99
- Marketplace fee (%): 10
- Fixed processing fee: 0.3
- Packaging add-ons: 0
- Marketing per unit: 1.5
Results
- Base production: $12.50
- Printify shipping: $4.99
- Packaging & marketing: $1.50
- Fulfillment total: $18.99
- Fixed fee: $0.30
- Target profit: $8.00
- Recommended price: $30.32
- Effective margin: 26.4%
- Markup: 59.7%
Interpretation
Charge about $30.32 to keep $8.00 after costs. That is 26.4% margin, 60% markup over fulfillment $18.99. Fees at 10.0% drive price up by about $3.03.
How it works
Methodology & formulas
This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.
Calculation steps
- 1Total costs without target profit equal base + shipping + packaging + marketing.
- 2Let totalFixedFee equal platform fixed fee.
- 3Effective rate equals platform percent divided by 100.
- 4Recommended price equals (totalCosts + fixed + targetProfit) divided by (1 - effectiveRate).
- 5Effective margin equals targetProfit divided by recommendedPrice.
- 6Markup equals (recommendedPrice - fulfillmentCost) divided by fulfillmentCost.
Formulas
- Fulfillment = base + shipping + packaging + marketing
- Recommended = (fulfillment + fixed + target) / (1 - fee%)
- Margin = target / recommended × 100
- Markup = (recommended − fulfillment) / fulfillment × 100
Important assumptions
- Recommended price solves price where net profit equals target profit after percent fee.
- Fulfillment cost is base plus shipping plus marketing plus packaging.
- Percent fee applies to final retail price, fixed fee added on top.
- When fee percent nears 100%, recommended price calculation fails and validation blocks it.
- Taxes and Printify Premium not included.
Sources & review
Know what this estimate is built on
Use these official references to locate the policy, plan, or help details behind the editable inputs.
Official references
Use the current terms
These official references are starting points for published policies, pricing, or help. They do not validate every default in this calculator. Rates, plans, eligibility, regions, and account terms can change, so compare the editable fields with your account before relying on the result.
Defaults are editable estimates. Match them to your current account, provider statement, official authority, lender, or adviser before making a pricing or investment decision.
Calculator model reviewed: August 9, 2026. This date covers the page and calculator guidance, not a guarantee that every live platform rate or term was re-audited on that date.
Worked example
Target $8 profit on tee
Base $12.50, shipping $4.99, marketplace 10% + $0.30, packaging $0, marketing $1.50, target $8.
FAQ
Common questions
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