Printify Pricing Calculator

    Decide what profit you want to keep, then see what retail price you must charge. Includes Printify base production, shipping, marketplace percent and fixed fees, plus packaging and marketing. Helps you avoid pricing by guesswork and keep minimum margin even when ad costs shift.

    Instant calculations · Editable fee assumptions · Export-ready results

    Inputs

    Values update results instantly. Adjust fee assumptions to match your seller dashboard.

    Target

    USD

    Net profit you want to keep.

    Printify costs

    USD

    Production cost per unit.

    USD

    Shipping per unit from provider.

    Fees

    %

    Percent fee of sales channel.

    USD

    Fixed fee per transaction.

    Additional

    USD

    Extra branded packaging per unit.

    USD

    Ad spend per order.

    Results

    Live estimates based on your inputs and editable fee assumptions.

    Fulfillment cost

    $18.99

    Base plus shipping plus extras.

    Fixed fees

    $0.30

    Fixed processing fee.

    Packaging & marketing

    $1.50

    Add-ons and marketing combined.

    Recommended retail price

    $30.32

    Price that delivers target profit.

    Effective margin

    26.4%

    Profit as share of recommended price.

    Markup on fulfillment

    59.7%

    Markup over total product costs.

    What this means

    Charge about $30.32 to keep $8.00 after costs. That is 26.4% margin, 60% markup over fulfillment $18.99. Fees at 10.0% drive price up by about $3.03.

    Printify pricing build-up

    Interactive breakdown of fees, costs, and remaining profit.

    Distribution

    • Base cost
      $12.50
      45.8%
    • Shipping
      $4.99
      18.3%
    • Fixed fee
      $0.30
      1.1%
    • Packaging & marketing
      $1.50
      5.5%
    • Target profit
      $8.00
      29.3%

    Total $27.29 · 5 segments · interactive

    Line-item breakdown

    Dollar amounts, share of revenue, and visual proportion.

    Base production
    $12.50
    Printify shipping
    $4.99
    Packaging & marketing
    $1.50
    Fulfillment total
    $18.99
    Fixed fee
    $0.30
    Target profit
    $8.00
    Recommended price
    $30.32
    Effective margin
    26.4%
    Markup
    59.7%

    Assumptions used

    • • Fulfillment 18.99 includes base + ship + extras
    • • Fee 10.0% + 0.30 fixed on final retail
    • • Target profit 8.00

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    How it works

    Methodology & formulas

    This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.

    Calculation steps

    1. 1Total costs without target profit equal base + shipping + packaging + marketing.
    2. 2Let totalFixedFee equal platform fixed fee.
    3. 3Effective rate equals platform percent divided by 100.
    4. 4Recommended price equals (totalCosts + fixed + targetProfit) divided by (1 - effectiveRate).
    5. 5Effective margin equals targetProfit divided by recommendedPrice.
    6. 6Markup equals (recommendedPrice - fulfillmentCost) divided by fulfillmentCost.

    Formulas

    • Fulfillment = base + shipping + packaging + marketing
    • Recommended = (fulfillment + fixed + target) / (1 - fee%)
    • Margin = target / recommended × 100
    • Markup = (recommended − fulfillment) / fulfillment × 100

    Important assumptions

    • Recommended price solves price where net profit equals target profit after percent fee.
    • Fulfillment cost is base plus shipping plus marketing plus packaging.
    • Percent fee applies to final retail price, fixed fee added on top.
    • When fee percent nears 100%, recommended price calculation fails and validation blocks it.
    • Taxes and Printify Premium not included.

    Worked example

    Target $8 profit on tee

    Base $12.50, shipping $4.99, marketplace 10% + $0.30, packaging $0, marketing $1.50, target $8.

    Fulfillment is $12.50 + $4.99 + $1.50 = $18.99. Fixed $0.30. With 10% fee, recommended price = ($18.99 + $0.30 + $8) / 0.9 = about $30.32. Margin about 26.4% and markup over fulfillment about 59.7%.

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