Etsy Ads ROI Calculator
Etsy Ads can drive volume but hide true cost behind attribution. Enter your total ad spend for a period, the revenue Etsy attributes to those ads, your cost structure, and average order count to see ROAS, net profit from ads, and what ROAS you actually need to break even after fees and fulfillment.
Instant calculations · Editable fee assumptions · Export-ready results
Inputs
Values update results instantly. Adjust fee assumptions to match your seller dashboard.
Ad performance
Total Etsy Ads spend for the period you are analyzing.
Revenue directly attributed to Etsy Ads in the same period.
Number of orders that came from Etsy Ads.
Cost structure
Average COGS as percent of attributed revenue.
Average actual shipping as percent of attributed revenue.
Fee assumptions
Usually 6.5%.
Etsy Payments percent, often around 3%.
Fixed per-order processing fee, often $0.25.
Results
Live estimates based on your inputs and editable fee assumptions.
Ad spend
$100.00
What you paid Etsy for ads.
Attributed revenue
$350.00
Revenue Etsy attributes to ads.
ROAS
3.50
Revenue divided by ad spend.
Etsy fees on ad orders
$35.75
Transaction + processing fees on attributed sales.
Product + fulfillment
$147.00
COGS + shipping cost portion.
Total cost of ads sales
$282.75
Ad spend + fees + product + shipping.
Net profit from ads
$67.25
Attributed revenue minus all costs.
ROI on ad spend
67.3%
Net profit divided by ad spend.
Break-even ROAS
2.06
ROAS needed to break even after costs.
What this means
ROAS 3.50× with 67.3% ROI. Net $67.25 after $35.75 fees and $147.00 fulfillment. Break-even was 2.06×, you beat it by 1.44×.
Ads spend vs return
Interactive breakdown of fees, costs, and remaining profit.
Distribution
- Ad spend$100.0028.6%
- Etsy fees$35.7510.2%
- Product + shipping$147.0042.0%
- Net profit$67.2519.2%
Total $350.00 · 4 segments · interactive
Line-item breakdown
Dollar amounts, share of revenue, and visual proportion.
- Ad spend
- $100.00
- Attributed revenue
- $350.00
- ROAS
- 3.50
- Etsy fees on ad orders
- $35.75
- Product + fulfillment
- $147.00
- Total cost
- $282.75
- Net profit from ads
- $67.25
- ROI
- 67.3%
- Break-even ROAS
- 2.06
Assumptions used
- • Spend $100.00 vs revenue $350.00 over 10 orders
- • Fees 9.5% + $0.25 per order
- • Product 30% + shipping 12% of revenue
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Etsy Ads ROI Calculator
Generated 7/29/2026, 2:51:57 AM · Currency USD
Inputs
- Total Etsy Ads spend: 100
- Attributed revenue: 350
- Orders from ads: 10
- Product cost % of revenue: 30
- Shipping cost % of revenue: 12
- Etsy transaction fee %: 6.5
- Payment processing %: 3
- Payment processing fixed: 0.25
Results
- Ad spend: $100.00
- Attributed revenue: $350.00
- ROAS: 3.50
- Etsy fees on ad orders: $35.75
- Product + fulfillment: $147.00
- Total cost: $282.75
- Net profit from ads: $67.25
- ROI: 67.3%
- Break-even ROAS: 2.06
Interpretation
ROAS 3.50× with 67.3% ROI. Net $67.25 after $35.75 fees and $147.00 fulfillment. Break-even was 2.06×, you beat it by 1.44×.
How it works
Methodology & formulas
This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.
Calculation steps
- 1Etsy fees = attributedRevenue × (transaction% + processing%)/100 + processingFixed × orderCount.
- 2Product and fulfillment = attributedRevenue × (productCost% + shippingCost%)/100.
- 3Total cost = adSpend + etsyFees + productAndFulfillment.
- 4Net profit from ads = attributedRevenue − totalCost.
- 5ROAS = attributedRevenue / adSpend.
- 6ROI = (netProfitFromAds / adSpend) × 100.
- 7Break-even ROAS = 1 / (1 - (transaction%+processing%+product%+shipping%)/100).
Formulas
- EtsyFees = revenue × (txn% + proc%)/100 + fixed × orders
- Fulfillment = revenue × (product% + ship%)/100
- TotalCost = adSpend + etsyFees + fulfillment
- NetProfit = revenue − totalCost
- ROAS = revenue / adSpend
- ROI = netProfit / adSpend × 100
- BreakEvenROAS = 1 / (1 − costRate)
Important assumptions
- Attributed revenue is taken from Etsy Ads dashboard for same period as ad spend.
- Etsy fees on ad orders use transaction + payment percentages applied to attributed revenue plus fixed fee per ad order.
- Product and shipping costs are modeled as percent of attributed revenue for quick what-if analysis.
- Break-even ROAS simplifies to 1 / (1 - fee% - cost%) ignoring fixed per-order fee for readability; full net profit calc includes fixed fee.
- Results are estimates — confirm attribution window and fee rates in your Etsy account.
Worked example
$100 ads drives $350 revenue
$100 ad spend, $350 attributed revenue across 10 orders. 30% product cost, 12% shipping, 6.5% transaction, 3% processing, $0.25 fixed.
FAQ
Common questions
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