beehiiv Pricing Calculator

    Set a monthly net-income goal and a target after-tax margin, then let a bounded binary search find the lowest subscription price that can satisfy each goal. Compare the price for earnings with the price for margin, see the recommended price, and test how many subscribers you would need at a current price.

    Best for

    Make the next pricing or planning decision with context

    Set a price for your beehiiv offer that covers the costs in this model and supports the target contribution you need. It covers Find the beehiiv paid-newsletter subscription price that reaches your monthly net and after-tax margin goals after provisional platform, processing,....

    Instant calculations · Editable fee assumptions · Export-ready results

    Inputs

    Values update results instantly. Adjust fee assumptions to match your seller dashboard.

    Your figures are saved in this browser on this device.

    Goals

    USD

    After modeled fees, plan cost, other costs, and tax reserve.

    %

    Net earnings after tax reserve as a share of subscription gross revenue.

    Audience

    Subscribers expected at the recommended price.

    Plan and overhead

    Free, Grow-like, and Scale-like prices are provisional planning scenarios.

    USD

    Used when Custom plan is selected.

    USD

    Editing, design, software, research, or other newsletter costs.

    Fees

    %

    Provisional 10% starting assumption. Edit to match your agreement.

    %

    Provisional 2.9% starting assumption.

    USD

    Provisional $0.30 per paid subscriber payment.

    Applies the editable surcharge to modeled paid-subscription revenue when enabled.

    %

    Provisional 1% scenario, editable.

    Taxes

    %

    Editable reserve applied after fees and monthly costs when profit is positive.

    Comparison

    USD

    Optional comparison price used to estimate subscribers needed for both goals.

    Results

    Live estimates based on your inputs and editable fee assumptions.

    Price for target earnings

    $16.23

    Lowest price that reaches the net earnings goal within the search bound.

    Price for target margin

    $11.23

    Lowest price that reaches the after-tax margin goal.

    Recommended monthly price

    $16.23

    The higher of the two goal prices.

    Projected gross monthly

    $4,869.00

    Projected net monthly

    $3,001.42

    Projected net margin

    61.6%

    Effective cost rate

    38.4%

    All modeled costs, including tax reserve, divided by gross.

    Goal status

    Recommended price $16.23 reaches the $3000.00 net goal and 60.0% margin goal.

    Subscribers needed at current price

    494

    Subscribers needed to satisfy both goals at the comparison price. Zero means the price cannot reach both within the search bound.

    What this means

    At $16.23 with 300 paid subscribers, gross is $4869.00, after-tax net is $3001.42, and net margin is 61.6%.

    Recommended price breakdown

    Interactive breakdown of fees, costs, and remaining profit.

    15%21%62%

    Distribution

    • Platform and processing
      $718.10
      14.7%
    • Plan fee
      $49.00
      1.0%
    • Other costs
      $100.00
      2.1%
    • Tax reserve
      $1,000.47
      20.5%
    • Net earnings
      $3,001.42
      61.6%

    Total $4,869.00 · 5 segments · interactive

    Line-item breakdown

    Dollar amounts, share of revenue, and visual proportion.

    Target net monthly
    $3,000.00
    Paid subscribers
    300
    Price for earnings
    $16.23
    Price for margin
    $11.23
    Recommended price
    $16.23
    Projected gross
    $4,869.00
    Projected net
    $3,001.42
    Projected margin
    61.6%
    Subscribers at current price
    494

    Assumptions used

    • • Earnings price uses 300 subscribers and a $16.23 minimum trial price.
    • • Margin price uses the same audience and reaches 60.0% after-tax margin at $11.23.
    • • Recommended price is $16.23 with gross $4869.00, net $3001.42, and cost rate 38.4%.
    • • Grow-like plan is $49.00 plus $100.00 other monthly costs.
    • • Platform, processing, FX, plan, tax, and other inputs remain editable planning assumptions.
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    How it works

    Methodology & formulas

    This calculator is transparent by design. Review the steps and formulas so you can trust the estimate and adjust assumptions when your dashboard differs.

    Calculation steps

    1. 1Read goals, subscriber count, rates, plan cost, other costs, and tax reserve.
    2. 2For any trial price, calculate gross, platform share, processing, plan fee, other costs, pre-tax net, tax reserve, and after-tax net margin.
    3. 3Use bounded binary search to find the minimum price meeting target net earnings.
    4. 4Use a second bounded binary search to find the minimum price meeting target after-tax margin.
    5. 5Recommend the higher goal price and recalculate the complete monthly forecast at that price.
    6. 6At the comparison price, search subscriber counts until both goals are satisfied.

    Formulas

    • Gross = price × paidSubscribers
    • Processing = gross × (Stripe% + FX% when enabled) + subscribers × fixed
    • PreTaxNet = gross − beehiivFee − processing − planFee − otherCosts
    • TaxReserve = max(0, PreTaxNet) × taxReserve%
    • Net = PreTaxNet − taxReserve
    • NetMargin = Net ÷ gross × 100
    • RecommendedPrice = max(priceForEarnings, priceForMargin)

    Important assumptions

    • The calculator treats target net earnings and target margin as after-tax monthly goals.
    • The recommended price is found with a bounded binary search up to $100,000 per month. This keeps the result finite when assumptions are extreme.
    • Paid-subscription costs start at a provisional 10% beehiiv share, 2.9% processing, $0.30 fixed processing, and an optional 1% FX surcharge.
    • Free, Grow-like $49, and Scale-like $99 plan prices are provisional planning scenarios. Custom plan fee and other costs remain editable.
    • Tax reserve applies only when pre-tax net is positive. Subscriber count is treated as fixed at the tested price and does not model churn or conversion.

    Sources & review

    Know what this estimate is built on

    Use these official references to locate the policy, plan, or help details behind the editable inputs.

    Calculator model reviewed: August 9, 2026

    Use the current terms

    These official references are starting points for published policies, pricing, or help. They do not validate every default in this calculator. Rates, plans, eligibility, regions, and account terms can change, so compare the editable fields with your account before relying on the result.

    Defaults are editable estimates. Match them to your current account, provider statement, official authority, lender, or adviser before making a pricing or investment decision.

    Calculator model reviewed: August 9, 2026. This date covers the page and calculator guidance, not a guarantee that every live platform rate or term was re-audited on that date.

    Worked example

    $3,000 net goal with 300 paid subscribers

    Target $3,000 after-tax net, 60% after-tax margin, 300 subscribers, Grow-like $49 plan, 10% beehiiv share, 2.9% plus $0.30 processing, $100 other costs, and 25% tax reserve.

    The price for earnings is about $16.22 per month, while the price for margin is about $11.22. The recommended price is therefore about $16.22, producing roughly $4,866 gross and $3,000 after-tax net under these provisional assumptions.

    FAQ

    Common questions

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